RED BULL GRADUATE PROGRAM

Thanks to our sales teams around the world, whenever consumers want a Red Bull, a can is close at hand. Red Bull sales teams are channel-oriented and organized into Off Premise (retailers, where the product is consumed later) and On-Premise (hospitality venues, where the can is opened and enjoyed immediately). This structure helps us maximize steady profits, ensuring the continued strength and growth of the entire company.

Red Bull’s mission is clear: we Give Wiiiings to People and Ideas. Global, national, and local marketing teams in over 170 countries around the world accomplish this in unique ways. We inspire, encourage, challenge and empower people to make the most of their time and talent to bring the best ideas to life. Red Bull marketing teams are specialized in the areas of Sports, Culture, Brand and Media.

The operations team plans and executes the production, transportation, and delivery of our product around the world to meet our customers' demands and ensure the highest quality standards within every can of Red Bull. The process begins with the Product Innovation team, developing and introducing the products consumers want most. It continues with Planning, the team responsible for supply and inventory management. Our Procurement team sources everything needed to produce while Production is responsible for mixing, filling and packaging the beverage. Fresh and ready-to-drink cans are delivered worldwide thanks to our Logistics team. Through it all, our Quality team ensures the quality of the product at every point in the process.

The mission of our media teams is to create and program unique and authentic content that inspires and engages our consumers – and keeps them coming back for more. Through our seasoned approach to storytelling, our teams at Red Bull Media House within Media Network, ServusTV, Terra Mater, Publishing and Benevento showcase the world of Red Bull, in order to bring to life a ‘beyond the ordinary' consumer experience.

The finance team is responsible for keeping the company in financial balance. To achieve this goal, the team has experts in accounting, taxes, controlling, compliance, treasury, strategy, and mergers and acquisitions.

To support Red Bull's global business, IT drives automation, collaboration and decision-making based on business insights. Strategic IT functions, such as concepts, architecture, management, and standards, are managed internally, whereas other IT functions (development, operations, support) are outsourced or automated. Media Technology teams work across the entire digital media supply chain and technology stack to facilitate the streaming and storage of content, the management of digital rights, and its technical infrastructure, supporting the vision of bringing content to life.

The legal team protects the company, its employees, partners, and vendors, adding value to each product line and initiative by providing proactive, reactive, and strategic legal advice and services. Well-thought-out guidance empowers the business to maximize opportunities while limiting exposure to unnecessary risks.

The HR team enables Red Bull to hire, develop and grow the right people by maintaining the right resources and work environment. Global HR teams include HR Information Systems, Talent Management, and Compensation & Benefits, while local HR teams could include Talent Acquisition, Business Partnering and Payroll.

Data and analytics teams support our various departments by identifying useful internal and external structured and unstructured data sources. Implementing rigorous data quality management standards and processes ensures the consistent delivery of high-quality data. Additionally, the teams ensure the data is properly modeled and provide decision support by applying data science and machine learning.

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s in Austria – why not launch your career here, too? Our Global Headquarters Program offers multiple opportunities in different headquarters functions and the Austrian market. We’d love to hear from you if you’re keen to launch your career as a Graduate in Marketing, IT, Media, Legal, Operations, HR, Data, or Sales.

Red Bull North America is headquartered in sunny Santa Monica, an energetic coastal city in the heart of Los Angeles County. Our three unique HQ offices are on the same block, easily accessible by foot, bike, car, or train (yes, LA has trains), and neighbor some of the most recognizable household brands in entertainment, tech, and consumer goods. In addition to the Red Bull North America headquarters in Santa Monica, we operate three main business units located in Santa Monica, NYC, and Atlanta, covering the West, East, and South. Across these business units, we have 12 regional offices spread throughout the US, supporting our Sales, Distribution, and Marketing teams. We’d love to hear from you if you’re keen to launch your career as a Graduate at Red Bull North America.