The Senior Key Account Manager (SKAM) is responsible for building and growing strong partnerships with a portfolio of key accounts. As the primary contact for assigned customers, this role works closely with internal teams and customer partners to develop business plans, identify growth opportunities, and deliver shared goals.
The SKAM oversees business performance across areas such as distribution, pricing, promotions, and product visibility while managing account budgets and targets. Success in this role comes from building trusted relationships, collaborating across teams, and developing creative solutions that help drive growth for both Red Bull and its customers.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Executes short and long term strategies and activities consistent with RBNA objectives and standards.
Allocates resources where the investment has the highest payback with strategically important customers.
Drives the business planning and budget process for the assigned businesses.
Monitors market trends and feeds relevant consumer and competitive information to the HQ Insights Department.
Penetrates the senior executive levels at each customer’s HQ & the various field-based personnel via Business Review to align Red Bull strategic objectives with that of the customer.
Must align internal Red Bull resources from all functional areas to achieve objectives.
Shelf/Distribution - Executes distribution on priority packages consistent with RBNA recommendations and ACV goals for each retailer. Ensures all retailer account schematics reflect Red Bull standards relative to flow, package mix, Fair Space Index, and Strike Zone.
Price - sells Red Bull’s optimum prices by utilizing best practices and available tools. Customizes presentations to appeal to customer’s needs and fulfill mutual objectives. Secures pricing and promotional programs that align with Red Bull internal guidance documents.
Promotion - Executes annual promotion schedule in accordance with RBNA objectives and customer volume/share goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displays.
Presence/Merchandising - Customizes sales pitch to achieve account goals while driving effective, permanent merchandising in-store (cold and warm placements). Evaluates ROI prior to recommending specific POS or customized solutions. Executes merchandising in-line with RBNA guidelines.
Constructs annual Customer Marketing Agreements and manages associated funds for each retailer.
Consistently tracks and evaluates Trade Investments to ensure highest return on investment.
Drives post-promotion analysis following all programs to evaluate promotional effectiveness and display execution.
Thoroughly analyses customers’ sales to define priorities and focus for the team at both the national & Regional levels.
Establishes necessary tools and business review templates to ensure data consistency with Regions and DPs
Gathers regularly/quarterly updates from marketing about the latest achievements/highlights and shares them with their team, the retailer HQ teams, and relevant Region personnel
Communicates regularly and works effectively with all internal and external stakeholders.
Leverages the input for marketing and finance experts to develop strong plans and conceptual sells to the retailer HQ teams.
Your areas of knowledge and expertise
that matter most for this role:
- 6+ years of experience in sales and key account management, with a proven track record of delivering results.
- Experience managing retail, convenience, or grocery accounts, preferably at the headquarters or national account level.
- Strong analytical skills with the ability to use data and insights to identify opportunities and support business decisions.
- Skilled at building relationships, influencing partners, and collaborating effectively across teams.
- Excellent communication, presentation, active listening, and negotiation skills.
- Strategic thinker with strong business acumen and the ability to manage multiple priorities.
- Solution-oriented mindset with a passion for finding creative ways to drive growth and improve performance.
- Experience working cross-functionally with diverse teams to achieve shared goals.
- Knowledge of the consumer packaged goods (CPG/FMCG) industry and direct store delivery (DSD) operations.
- Self-motivated, proactive, and comfortable working independently.
- Advanced proficiency in Microsoft Excel and PowerPoint; experience with SAP, BI tools, customer planning platforms, or similar systems is a plus.
- Committed to continuous improvement and finding better ways of working.
- Travel 40-50%
- Permanent
- Benefits eligible
Looking for something else?
- Type any country, city, state...
Giving wings to people and ideas since 1987
In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
From the World of Red Bull
Protect yourself from recruitment scams.
All legitimate Red Bull job opportunities are published on jobs.redbull.com. If you receive a suspicious email or message, we recommend not responding and checking our