The Regional Sales Manager (RSM) is responsible for driving sales growth and executing Red Bull's strategic initiatives across assigned regions, divisions, or banners within a national retail chain. This role owns regional account performance, including volume, market share, budget management, distribution, pricing, promotions, and in-store execution standards (QPOD).
The RSM builds strong partnerships with key customers, develops tailored solutions that meet customer needs while supporting business objectives, and identifies opportunities to drive sustainable growth. This role also shares best practices, delivers innovative solutions, and ensures all regional programs and promotional activities align with the broader account strategy and Joint Business Plan established by the account leadership team.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Shelf/Distribution: Executes distribution on priority packages in-line with Channel Strategy recommendations. Ensures all regional/divisional/banner schematics reflect Red Bull standards & chain HQ directives relative to flow and package mix
Price: Sells Red Bull’s recommended price program by utilizing best practices and available tools. Customizes presentations to better appeal to customer’s needs. Recommends key accounts prices aligned with national RBNA standards and target price ranges
Promotion: Develops annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displays
Quality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving effective, permanent merchandising. Evaluates ROI prior to recommending specific POS or customized solutions. Executes merchandising in-line with Channel Strategy guidelines
Establishes ‘Wiring Model’ that ensures communication with all regional chain decision makers
Routinely engages in activities to build partnerships and ‘wire’ at the regional/division/banner level at assigned chains
Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the country
Ensures Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areas of responsibility
Manages T&E spending to assigned budget
Works with Head of account to evaluate ROI with regards to all regional/divisional/banner level programming & promotions
Works with Category Management Team to evaluate ROI with regards to ‘pay-for-space’ agreements and communicates key learnings to Channel Lead
Drives post-promotion analysis, in conjunction with Category, following all programs to evaluate promotional effectiveness
Pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns
Analyses thoroughly their business/customers sales to define priorities and focus
Conducts quarterly business reviews to update internal and external stakeholders on business, channel competition, opportunities, etc.
Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition
Provides Energy Insights that drive change in promotion, price, distribution or merchandising practices
Routinely engages in activities to build relationships and ‘wire’ key accounts beyond buyer level
Uses appropriate communication processes to keep DPs and DPMs informed of regional/divisional/banner level programs and initiatives for their assigned chains
Routinely visits DPs to ensure personal contact and open lines of communication
Maintains open communication with relevant Region & DP personnel to ensure effective program implementation
Your areas of knowledge and expertise
that matter most for this role:
- Minimum 4 years Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
- Should have experience in chains across multiple channels (grocery and/or convenience preferred)
- Strong analytical skills and experience using internal and external data sources
- Excellent communication and active listening skills
- Strong negotiation skills
- Innovative, solution-oriented mindset
- Self-motivated and able to work independently
- Must be extremely proficient in Microsoft Excel and PowerPoint
- Travel 60-70%
- Permanent
- Benefits eligible
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