Regional Account Manager
Red Bull North America
The Fitness Regional Account Manager (RAM) is responsible for selling and executing Red Bull strategy and initiatives within assigned Fitness & Gym key accounts within their territory, as well as supporting sub-groups of National Fitness Accounts with driving distribution, executional excellence, and marketing activation against RBNA On Premise standards.
This role is also eligible to sit in the following locations: Chicago, IL; New York, NY
Areas that play to your strengths
All the responsibilities we'll trust you with:
Manages sales funnel of current and targeted Regional Fitness Key Account parnters.
Build relationships and incentive programs with Regional Fitness distributors to drive growth in independent & chain business.
Builds strong, mutually beneficial relationships with key account decision makers and stakeholders.
Creates account programming such as promotions, staff programs, and tradeshow support etc. that are relevant to each account and drives volume.
Negotiates key accounts contracts to drive execution and programming while maintaining appropriate spends per case.
Develops strong go-to-market strategies to launch distribution & execution with Fitness Key Account partners.
Works closely with Senior Manager – National Fitness to drive programming through region-based franchise groups.
Conducts regular account audits directly or through regional On Premise teams to ensure agreed upon account standards are met.
Participates in relevant Trade Shows and Conferences to keep up with industry standards that can be leveraged in negotiation and creating account solutions.
Conducts regular business reviews to drive accountability with partners to deliver upon agreed execution, programming, and volume commitments.
Leverages business insights to appeal to customer’s needs and influence gains in distribution, execution, and programming.
Identifies best practices that can be scaled in other regions, or nationally across other franchise groups.
Works closely with National Teams as well as Region On Premise Marketing (Trade & Retail) Marketing to create custom account programming in line with brand standards.
Aligns regional stakeholders (i.e., General Management, Directors, On Premise Team) around account priorities to reinforce execution and give/receive feedback to maximize account performance.
Conducts regular reviews with region leaders around account performance, programming results, and balance of year focus areas to ensure business plan achievement.
Regularly engages and informs Fitness Distributor Partners National and Regional Fitness Account priorities, programs, and initiatives to drive alignment and ensure product availability in all accounts.
Establishes and manages volume and spend budget by account via Customer Profitability Management (CPM) system, constantly analyzing ROI and rate per case to maximize resource allocation.
Plans all volume forecasts via CPM, tracking monthly by account chain to manage account performance.
Ensures that internal tools are up to date with chain/ account level detail, including unit listings, mandated SKUs and agreed upon executional elements.
Your areas of knowledge and expertise
that matter most for this role:
- 5+ years of On Premise sales experience with demonstrated success of building and executing plans with top outlets, preferably with account groups. Experience selling to Fitness Operators heavily preferred.
- Strong analytical skills with the ability to assess and utilize business insights to influence internal and external partners to drive sales.
- Excellent communication (written & verbal), presentation and negotiation skills.
- Demonstrable creativity and solution-orientated thinking that has driven account results that speak to consumer and account needs.
- Self-motivated with an entrepreneurial mindset and the ability to work independently.
- Proficiency in Microsoft Excel and PowerPoint.
- Bachelor’s Degree required.
- Must be fluent in English, additional language skills an advantage.
- Travel 50-60%
- Permanent
- Benefits eligible
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