On Premise Marketing Manager
Red Bull North America
The Regional On Premise team is responsible for growing Red Bull's presence across the On Premise channel within the assigned region. This includes sales, marketing, and distribution efforts across both commercial and non-commercial environments, excluding National and Key Accounts. The team creates meaningful consumer connections and brings the Red Bull brand to life through partnerships, experiences, and activations.
The On Premise Marketing Manager (OPMM) brings Red Bull's national On Premise Marketing strategy to life at the regional level. This role leads industry and consumer marketing initiatives that expand brand reach, strengthen Red Bull's premium position in the market, and create impactful experiences that drive consumer engagement and category growth.
As the primary marketing partner to the regional On Premise team, the OPMM serves as the go-to resource for brand, trade, consumer, and industry-related initiatives. This role oversees the end-to-end planning and execution of regional festivals and third-party events, while coaching and supporting local On Premise teams to ensure high-quality execution. The OPMM also works closely with Event Managers responsible for festival and third-party event execution, providing strategic guidance and partnering to ensure activations are effectively executed and supported by impactful marketing initiatives.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Be well versed regarding national and local consumer and category insights and trends, as well as connected to key influential industry opinion leaders
Make sure the right On Premise Marketing initiatives permeates the overall On Premise Annual business plan
Based on insights, bring innovation and/or evolution to existing industry and consumer initiatives and tools in order to address business opportunities
Focus resources into strategies and initiatives that support the channel to bridge the gap between consumption and relevance in On Premise occasions
Coach field team into high quality account & event activation
Ensure knowledge and high-quality implementation of the right product offer, product experience and trial
Ensure the right industry marketing program to win bar staff and decision makers
Support allocation of POS tools and monitor their correct placement
Lead consumer activation programs driving engagement and volume uplift in the On Premise
Leverage our brand assets to win new consumers
Track, record and evaluate all results of marketing activities implemented
Be the marketing enabler for On Premise, interacting and adding value to independent & national accounts, distribution and events
Onboard and train OP teams such as On Premise Distribution Managers, Regional On Premise Managers, Food Service Specialists, and Musketeers
Implement a customer centric mentality within your territory
Gather and share best practices locally, nationally and internationally
Increase reach and consumption in events by initiating and leading contract negotiations, as well as the overall project management from planning to execution
Localize and implement the Event’s strategy, blocking competition and driving vertical and horizontal growth
Implement the right industry and consumer marketing initiatives in order to raise consumption on site at festivals
Build relevance and consumption through strong cross departmental collaborations driving existing and new marketing assets into the OP
Work lifestyle coincides with the Red Bull culture and Musketeer Profile
Interactions with customers and consumers drive individuals to want to be affiliated with the Red Bull brand
Your areas of knowledge and expertise
that matter most for this role:
- 3+ years marketing in a commercial environment
- Experience in On Premise sales, marketing, or distribution
- Experience in live event production and experiential marketing
- People leadership/management experience preferred
- Ability to think and act like an entrepreneur
- Ability to work in a high energy, fast-paced, field-based environment
- Strategic and innovative commercial awareness and acumen
- Highly-developed planning, prioritization and organizational ability
- Strong analytical skills (analyze consumer, sales and customer data)
- Excellent communication, active listening negotiation skills are a must
- Able to work flexible hours (nights and weekends)
- Bachelor’s Degree prefered
- Must be fluent in English, additional language skills an advantage
- Travel 30-40%
- Permanent
- Benefits eligible
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- Type any country, city, state...
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