The On-Premise Festival and Third-Party Event Specialist plays a critical role in bringing Red Bull’s national festival and third-party event strategy to life by positioning the brand at the center of regionally and nationally relevant music festivals and third-party events. This role helps strengthen Red Bull’s long-standing history in the global festival and event landscape by executing best-in-class standards and activations that blend creative vision, operational excellence, and partner collaboration.
The On-Premise Festival and Third-Party Event Specialist is responsible for the planning, development, management, and execution of partnered music festivals and third-party events within their territory. This role works cross-functionally with Sales, Brand Marketing, Culture Marketing, Media Network, Distribution, Trade Marketing, Field Marketing, and Red Bull Legal.
Success will be measured by strengthening Red Bull’s brand image, increasing consumption, and driving consumer pull across all partnered music festivals and third-party events.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Market Trends and Insights: Keep a strong pulse on New York City’s high-volume event landscape, including emerging promoter trends, festival opportunities, venue activity, and cultural moments, while sharing key insights with regional and national leadership to guide consumer analysis and inform business strategy.
Mapping and Forecasting: Map and forecast all music festivals and third-party events in your territory.
Partnerships: Align and negotiate festivals and events within the territory based on regional hunting lists and approved budgets, while building and maintaining strong relationships with New York-based promoters, venue operators, concessionaires, production partners, and sponsorship teams.
On-Site Execution: Manage the planning and execution of high-volume Northeast festival and third-party event partnerships across key venues, promoters, and cultural moments.
Business Planning: Support the collaborative business planning process with regional teams.
Festival Segment and Marketing Framework: Work with the F&E team and other departments to successfully execute a variety of festivals and events, including 10+ festivals and 200+ third-party events annually.
Festival and Event Specialists are creators of cultural relevance, business impact, and brand energy. Their role is not only about executing flawless events, but also about serving as the central player in cross-functional planning, market activation, and long-term partnership development.
Strategy Implementation: Bring approved plans to life through production guidelines, standard event procedures, and consistency inside and outside the festival grounds.
Internal Processes: Manage logistics orders, ticketing, hospitality needs, on-site staff, and credentialing processes.
Partnership Alignment: Work with festival and On-Premise event concessionaires and sponsorship teams to ensure all Red Bull executional standards are met based on negotiated and contracted agreements.
External Production Teams: Coordinate with production and fabrication vendors on asset transportation, storage, load-in, build, strike, and post-event inventory management.
Approved External Vendors: Manage approved external vendors for print, design, and fabrication needs.
Reporting Processes: Manage reporting processes for all assigned events.
Cross-Departmental Collaboration: Work cross-functionally with regional On-Premise, Sports, Field Marketing, Culture Marketing, Distribution, and Media Network teams to ensure the festival marketing framework is actively leveraged at the right festivals and events to drive impact.
Support Festival and Event Specialists across RBNA on large projects and on-site activations as needed.
Support the F&E Operations Manager on new tool development, creation, and implementation.
Support the organization holistically by sharing best practices to maximize brand presence and consumer pull in accordance with the U.S. festival and On-Premise event strategy.
Manage project budgets of up to $200,000 while optimizing budget frameworks by identifying efficiencies and leveraging economies of scale through multi-event promoter partnerships.
Your areas of knowledge and expertise
that matter most for this role:
- 2+ years of experience in live event production and experiential marketing, with proven festival experience.
- Strong problem-solving skills and ability to make decisions in fast-paced live event environments.
- Experience in strategic planning and orchestration of multi-layered event programs at music festivals and events.
- Experience with financial and vendor management.
- Strong negotiation and stakeholder management skills.
- Long-standing relationships and a respected reputation with festival and event promoters, vendors, and industry leaders in New York.
- Experience managing $200K+ budgets and multiple projects simultaneously.
- Deep understanding of the festival and event landscape.
- Strong organizational and communication skills, including presenting and coaching.
- Confident, collaborative leader who fosters team culture and gains buy-in from key partners.
- Must be willing to live in New York City, with the ability to travel 50% of the time to other markets in the Northeast Region.
- Comfortable managing multiple events, partners, and deadlines at the same time.
- Ability to identify opportunities that drive brand visibility, consumer engagement, and business impact.
- Travel 50-60%
- Permanent
- Benefits eligible
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