Red Bull North America
The National Account Manager (NAM), Emerging Channels, plays a key role in bringing Red Bull’s strategy to life across a portfolio of growing Foodservice Management Company (FMC) partners, within the healthcare segment. This role is focused on driving sustainable growth, building strong partnerships, and identifying new opportunities to expand Red Bull’s presence within emerging channels.
The NAM will take an entrepreneurial approach to account management, developing and executing strategic business plans, leading initiatives to secure new business, and creating both vertical and horizontal route-to-market strategies that deliver long-term success. Success in this role requires a growth mindset, strong relationship-building skills, and the ability to navigate a dynamic and evolving business landscape.
Working closely with cross-functional partners across Field Sales, On Premise Key Accounts, On Premise Distribution, and On Premise Marketing, the National Account Manager will collaborate to execute strategies, unlock new opportunities, and drive impactful results for Red Bull and its customers.
All the responsibilities we'll trust you with:
Builds mutually beneficial relationships with account decisionmakers and stakeholders.
Customizes presentations using insights to meet customer needs.
Negotiates contracts to drive execution, visibility, and programming (i.e. marketing, staff programming) while maintaining appropriate spends per case.
Consistently grows the pipeline of emerging FMC accounts to drive net new sales volume and programming.
Conducts business reviews and holds partners accountable to deliver upon agreed upon execution and programs.
Participates in relevant Trade Shows and Conferences.
Collaborates with Distribution, Marketing, Brand, and Category teams to prioritize FMC customers.
Helps horizontally and vertically grow Red Bull’s route-to-market universe through existing or new distributor partnerships.
Communicates with key stakeholders within the Business Units/ Regions to drive execution and to provide and receive account and program feedback.
Conducts regular reviews with Senior Directors of on Premise and Directors of On Premise to view program results and plans.
Aligns with key Distributor Partners in the Regions to keep National Accounts top of mind and to drive business initiatives and accountability.
Leads efforts in Non-Commercial channels to establish key priorities and position Red Bull as a top-tier partner.
Helps develop category insights and support channel execution.
Identifies and shares best practices to win new customers and stand out from competitors.
Tracks monthly sales volumes and analyzes distribution reports to mitigate gaps.
Conducts quarterly sales and financial target reviews, including competitive analysis.
Evaluates post-campaign effectiveness to optimize future investments.
Oversees account budgets with a focus on ROI and cost efficiency.
that matter most for this role:
In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the canChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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