The Manager of Sports Events drives the development of national properties, large-scale events, and important event initiatives in the region, creating points of difference and driving brand image. You will be a project leader, working with all key stakeholders to maximize the impact of major regional Sports event initiatives. Responsibilities include all elements of event execution, from creative development to concept, execution, and evaluation. You will collaborate with and provide direction and assistance to the local field teams to fully use all Sports properties and Red Bull partners in host markets. This includes informing goal setting, identifying key scenes and relationships, and guiding relevant initiatives following national and regional events that occur within the region.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Lead quality event execution and production for regional Red Bull Sports events
Fiscally responsible for event budgets on assigned projects
Identify and propose sites for event properties based on local market needs and expected ROI
Develop project plan, oversee its execution, and lead the project team
Oversee all elements of pre-planning and event execution
Be the liaison between Red Bull and local authorities to secure all appropriate authorization
Ensure information is spread between team members and partners
Manage event budget
You will work with Legal to construct contracts, put contracts out for bid, assess the best proposals and negotiate best prices for all relevant partners/suppliers
Sources and manages event production companies and oversees all event logistics
Work with media agency on development of Above-the-Line strategies and execution
Partner with region Communications team to maximize media outcome of important projects
Work with Region Leadership and Santa Monica teams to inform region Sports Marketing strategy
Work with Risk Management and Legal departments to facilitate all necessary agreements with outside parties according to Red Bull standards
Develop new ideas and events based on market knowledge and local relevance to the region
Work with local Brand Marketing and sales teams to develop activation plans that create relevance locally
Manage distribution of event collateral for region events
Participate in meetings such as Brand Marketing creative workshops and trainings to gather and share insights and align strategies
Identify and share best practices across region Marketing team and Sports department
Drive ROI with regional Communications team to ensure external communication – includes creating and managing content distribution of local initiatives to relevant channels (viral, print, video)
Your areas of knowledge and expertise
that matter most for this role:
- 3+ years of relevant experience in event, project, team coordination, and budget management
- Experience with event and project management
- Find us creative and unique solutions for project execution
- Knowledge of several sports and their respective scenes on a regional and national level
- Experience managing budgets of more than $400,000
- Contract and negotiation skills – constructing and reviewing the most advantageous agreements with suppliers/external partners
- Experience with TV and video production programming
- History of credible collaboration with local governments, demonstrating an understanding of local approval systems and regulations
- Foster meaningful dialogue and gain buy-in
- Planning and project management competencies
- Power to cultivate a team environment
- Creative mind with experience putting new ideas into practice and assessing results
- Must be proficient in Microsoft Suite
- Bachelor's degree preferred or experience in lieu of degree
- English, additional languages an advantage
- Travel 40-50%
- Permanent
- Benefits eligible
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