The primary responsibility of the Key Account Manager, Convenience, is to sell and implement Red Bull’s strategies and initiatives within local key account chains, and to influence the execution of these programs through local decision makers. Key responsibilities include managing local key account budgets and results—covering distribution, pricing, promotions, and Quality Points of Distribution within each chain—conducting product and account forecasting, building productive business relationships with assigned key accounts, and developing solutions that meet customer needs while achieving Red Bull’s objectives.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Execute distribution of priority packages in line with Channel Strategy recommendations.
Ensure that schematics for all assigned key accounts reflect Red Bull standards for product flow and package mix.
Sell Red Bull’s Optimum Price program by using best practices and available tools.
Customize presentations to better address customers’ needs.
Develop an annual promotional schedule that aligns with BU and Channel Strategy goals.
Present Red Bull merchandising standards, distribution recommendations, and price points in a compelling way that resonates with customers’ needs.
Ensure all promotions are supported by effective point-of-sale (POS) materials and incremental displays.
Tailor sales pitches to achieve account goals while supporting effective, permanent merchandising.
Evaluate return on investment (ROI) before recommending specific POS materials or customized solutions.
Execute merchandising in accordance with Channel Strategy guidelines.
Actively builds relationships with key decision-makers through business reviews, regular communication, and related activities.
Drives the implementation of account programs through local decision-makers.
Consistently seeks additional opportunities beyond existing programs.
Provides local decision-makers with feedback on relevant developments, information, and successes.
Serves as the primary local source of knowledge regarding assigned accounts.
Regularly pursues opportunities to strengthen relationships and establish connections within key accounts beyond the buyer level.
Constructs annual customer marketing agreements and manages the associated funds for all designated key accounts on both a monthly and an annual basis.
Works with the Category Analyst to evaluate the return on investment of “pay-for-space” agreements and communicates key learnings to Business Unit and Channel Leads.
Conducts post-promotion analysis, in collaboration with the Category Analyst, after all promotions to evaluate promotional effectiveness.
Conducts quarterly business reviews to update key accounts on business performance, channel competition, opportunities, and related topics.
Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference from competitors.
Provides energy insights that drive changes in promotion, pricing, or merchandising practices.
Uses appropriate communication processes to keep DPs informed about key account programs and initiatives.
Routinely visits DPs to maintain personal contact and open lines of communication.
Your areas of knowledge and expertise
that matter most for this role:
- Minimum of 4 years of sales experience with a strong record of success, preferably in the beverage, CPG (Consumer Packaged Goods), or FMCG (Fast-Moving Consumer Goods) industries, or within a Direct Store Delivery (DSD) operation.
- Strong analytical skills, with experience using internal and external data sources (e.g., IRI, Nielsen).
- Excellent communication and active listening skills.
- Strong negotiation skills.
- An innovative, solutions-oriented mindset.
- Self-motivated and able to work independently.
- High level of proficiency in Microsoft Excel and PowerPoint.
- Bachelor’s degree preferred.
- Fluency in English required; additional language skills are an advantage.
- Travel 40-50%
- Permanent
- Benefits eligible
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