Red Bull North America
The Category Space Analyst plays a key role in supporting Red Bull's growth and visibility across retail partners throughout the United States. This position uses market data, shopper insights, and retailer and distributor information to develop effective product placement strategies and planograms that support both business performance and the customer shopping experience. The Category Space Analyst is responsible for creating and maintaining planograms, analyzing shelf space opportunities, and providing actionable insights that help field teams execute with consistency and impact. Leveraging tools such as Circana (IRI), category insights, and retailer data, this role helps ensure Red Bull products are positioned for success in a dynamic retail environment.
All the responsibilities we'll trust you with:
Collaborate with Category Development Managers and Analysts to develop fact-based planogram recommendations for Red Bull Strategic Accounts in each Business Unit
Turn data into stories to draw conclusions, identify opportunities, make recommendations, and evaluate impact for strategic accounts
Accompany Category Development Managers or lead retail meetings regarding space planning methodology and processes
Manage and drive planogram reset projects for accounts by maintaining accurate timelines and resources, working with outside vendors
Develop insights-based schematic presentations using external and internal data to help drive thought-leadership for the field
Maintain data driven tools to capture category growth information for each Red Bull account
Conduct new space planning research and analysis, and present recommendations to the Business Insights Team
Develop and maintain Space Planning Tools suite, including but not limited to: product and image libraries, JDA/Blue Yonder tables, labels, highlights, and space optimization calculator
that matter most for this role:
In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the canChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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