Category Development Manager
Red Bull North America
The Category Manager directly supports the Director Category Development in building consumer and customer focused strategies, tactics, and category grounded solutions. This individual will conduct high quality analysis and synthesize multiple data sources to generate insights and actionable recommendations, while leveraging effective communication & influencing skills to orchestrate action across national small format customer. The candidate must possess sound business judgment, excellent communication skills and demonstrate experience in the following areas: assortment planning, negotiation, pricing strategy, online product presentation, sales, and building productive relationships.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Develop and cultivate business relationships with external retailer contacts that establish RBNA as the indispensable partner for all category management needs.
Build comprehensive knowledge of the products, attributes, strategies, tactics, and competitive trends in the marketplace for assigned categories online and offline.
Oversee development and execution of online and offline assortment/merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning/evaluation.
Leverage data from multiple sources to create impactful analytics and selling stories to identify risks, opportunities, and performance gaps (ie. distribution, assortment mix, incrementally, size, shelving, placement).
Employ critical thinking and problem solving skills to recognize and anticipate issues and opportunities by elevating analyses beyond reporting and translate insight into retail action.
Work effectively with Sales, Marketing, Shopper Marketing, Shopper & Consumer Insights, Brand, eCommerce, and other Category Leadership resources to establish, lead and maintain performance management including the streamlining of reporting cadences, macro assessments and opportunity gap analysis.
Guide execution of Red Bull Category Management resources to provide solutions that will establish strategic plans for assigned Customer Teams.
Implement Category development programs by leading the dialogue with Retailers to focus on Category growth opportunities.
Facilitate the customer business planning process by integrating with overall strategic business goals.
Turn insights into actions by executing, analyzing, and evaluating Category plans and identifying key opportunities for Red Bull and our retailers to capitalize on.
Present Red Bull’s Category credentials to key Retailers in a compelling manner.
Develop an unassailable level of Energy Category and broader beverage insights.
Provide leading edge Category Management solutions, utilizing and understanding IRI and Nielsen syndicated scanning data, Household Panel, market demographic data, customer point-of-sale, loyalty data, and systems used to generate the information for Category reviews.
Create, develop and deliver regular Category reviews, plans and strategies with Retailer partners.
Provide business analysis and insights of sales, pricing, opportunity gaps for incremental volume.
Manage Planogram creation and store level round table process for Retailers that are best-in-class for the Category.
Deliver analysis on new item introductions and performance analysis.
Provide new product/package mix analysis.
Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness.
Maintain and develop regular internal and Retailer specific scorecards and trackers.
Provide ad-hoc category management reporting, trend analysis, customized reports, and special project work directly to internal / external leaders as necessary.
Keeps abreast of developments and best practices in Category Management, pursue the knowledge needed to improve departmental capabilities and professional agility.
Your areas of knowledge and expertise
that matter most for this role:
- Bachelor's degree in Business, Marketing, Analytics, Management, or a related field preferred.
- 3-5 years of experience in consumer packaged goods, retail, category management, shopper insights, sales analytics, or a related field.
- Experience analyzing syndicated, POS, loyalty, or consumer data to generate insights and drive business recommendations.
- Strong analytical skills with the ability to translate complex data into clear, actionable stories and recommendations.
- Demonstrated ability to build collaborative relationships with customers and cross-functional business partners.
- Strong communication, presentation, and influencing skills.
- Proficiency in Microsoft Excel and PowerPoint.
- Strong organizational skills with the ability to manage multiple priorities and projects simultaneously.
- Understanding of retail merchandising, assortment, pricing, promotion, or category management principles.
- PREFERRED QUALIFICATIONS
- Experience conducting category reviews and delivering insights to customers or internal stakeholders.
- Familiarity with syndicated data platforms such as Circana (IRI), NielsenIQ, Numerator, dunnhumby, 84.51°, or similar tools.
- Experience supporting sales, category management, shopper insights, or customer development initiatives.
- Experience in the beverage, CPG, grocery, convenience, or retail industries.
- Familiarity with visualization and analytics tools such as Power BI, Tableau, or similar platforms.
- Travel 40-50%
- Permanent
- Benefits eligible
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- Type any country, city, state...
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