The Category Analyst will be responsible for collection of data from multiple sources (Circana, Nielsen, Consumer Data, wholesale shipment data etc.) to identify opportunities for Red Bull in volume, share, promotion, price, and shelf space. The main focus of the Category Analyst is to turn data into actionable insights to drive strategy and volume for their assigned region.
Candidates are also eligible to sit in: Chicago, IL, Philadelphia, PA or Atlanta, GA
Areas that play to your strengths
All the responsibilities we'll trust you with:
Provide Category Management Insight to top customers by leading the dialogue with a focus on category growth opportunities.
Create, develop and deliver regular category reviews, plans and strategies with retail partners.
Turn insights into actions with retailers by executing, analyzing and evaluating category plans.
Strategically develop customer Category Management business plans that integrate with the customers overall business goals.
Identify performance gaps in volume, share, pricing, promotion, shelf space, and product distribution.
Implement solutions and track, measure, and communicate results.
Mine consumer/shopper data to develop insights and identify opportunities.
Perform post program results analysis.
Responsible for the management and maintenance of databases, reports, and applications.
Provides analytical support with accompanying insights in the creation of Category Initiatives.
Establish and maintain a partnership with Sales Leaders and Retail Partners in the development of strategic plans for category management within the customer team.
Utilize a variety of category management tools on special projects with an eye to increase productivity for the customer team.
Provide support to customer teams by responding to ad-hoc data requests, answering questions, and providing basic technical support and analysis.
Coordinate efforts and communications within the customer team to ensure all information and analytical requirements are met.
Support team needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and customer service.
Assist customer teams on system applications, data access and application, and requests for information.
Build and leverage relationships with all Headquarter Category teams to share best practices and resources.
Establish best practice reporting, and take on responsibility for report updates, both weekly and monthly.
Generate reports with syndicated and internal sales sources to support Red Bull’s category development strategy.
Your areas of knowledge and expertise
that matter most for this role:
- Minimum 3-5 years related work experience required
- In-depth knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies and industry trends
- Knowledge of syndicated data (Circana, Nielsen, etc.)
- Customer facing experience
- Strong history of creating fact-based selling stories, and the ability to integrate multiple tools to solve problems
- Ability to interpret analysis results, formulate recommendations, develop presentations and present action plans to customers
- Excellent oral and written communication skills; ability to present and explain complex technical information in a way that establishes rapport, persuades others, and gains understanding
- Bachelor’s degree preferred
- Must be fluent in English, additional language skills an advantage
- Travel 20-30%
- Permanent
- Benefits eligible
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- Type any country, city, state...
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