Reporting into the Business Development Manager, you will assist Red Bull in expanding product availability through conducting audits, capturing in-store insights and supporting the implementation of changes in-store with the objective of increasing visibility of our brand resulting in sales growth. Your main priority is capturing information on the current state of your territory through our audit process and then developing accounts across all the segments of business.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Conduct daily account audits, including an examination of a store’s current beverage situation to assess overall state of business, whether we are being sold, and future potential.
Capture insights including beverage availability, energy drink availability, current means of distribution, product sourcing (if/where the account is purchasing Red Bull from)/pricing, distribution preferences and any potential gaps or challenge).
Create a clear view of a store's operations, allowing us to make decisions that can enhance performance. Information capture will help reconcile our existing account base, understand market conditions and dynamics, and inform future business cases.
Provide insights and help identify areas where improvements can be made, such as optimizing SKU availability or cold equipment.
Follow-up with stores to ensure implementation of changes.
You will provide feedback and recommendations to the leadership team regarding competitive threats and business opportunities, while also completing all necessary administrative tasks.
You will utilize audit tools to report on in-store metrics.
Performing management-assigned tasks, identifying alternative market routes for potential future distribution agreements, and working locally to finalize and accelerate distribution processes will be essential for success in this role.
You will take charge of a designated account base within a specified geographic area, which includes traditional On-Premise and Off-Premise stores as well as Non-Traditional outlets.
You will build strong relationships with new customers on assigned routes, ensuring premium execution in outlets according to the channel and segment strategy.
You will enhance execution standards by prioritizing the availability of the appropriate product assortment.
Visits to accounts based on routing
Survey completion
Follow-up appointments
Cold call visits: visiting stores off-route (opportunity)
Asset tagging using the PAT app
Thoroughly complete audit in assigned territory.
Improve SKU availability, focusing on the Core 4 (ED, SF, Sea Blue, Yellow).
Ensure competitive pricing by utilizing SRPs and EDLPs.
Enhance in-store execution and boost brand visibility.
Goals include: weekly calls completed, new accounts opened, new points of Distribution secured, Core stores secured with ED/SF, chilled availability secured.
Your areas of knowledge and expertise
that matter most for this role:
- EXPERIENCE, KNOWLEDGE, & EDUCATION (IF APPLICABLE) REQUIRED
- 1+ years of experience in the beverage industry, gastronomy, hospitality and catering, marketing, sales, or as your own boss.
- Must be at least 21 years of age to satisfy the essential functions of this job • Valid driver’s license • Commercial awareness and basic understanding of commercial math.
- You will work flexible hours, evenings, weekends, and some holidays, excelling at autonomy.
- Bachelor's degree preferred or equivalent work experience.
- Fluency in English; additional languages an advantage.
- Travel 40-50%
- Permanent
- Benefits eligible
Looking for something else?
- Type any country, city, state...
Giving wings to people and ideas since 1987
In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
From the World of Red Bull
Protect yourself from recruitment scams.
All legitimate Red Bull job opportunities are published on jobs.redbull.com. If you receive a suspicious email or message, we recommend not responding and checking our