Media Network Specialist
Embotelladora La Mariposa
Áreas que son tus fortalezas
Todas las responsabilidades que te confiaremos:
• Drive the development and execution of the social media strategy and content programming for @redbullguate on Instagram, defining priorities to strengthen local relevance, in alignment with regional strategy and guidelines.
• Drive the editorial programming of @redbullguate, ensuring consistent, high-quality, and locally relevant content aligned with local marketing priorities.
• Work closely with the Community Manager to ensure content planning, programming, and execution align with the social media strategy and editorial standards.
• Monitor and optimize @redbullguate performance through content insights and active community management, focusing on increasing local reach, engagement, and relevance.
• Plan and develop locally relevant content around athlete projects, brand events, creators, and social media formats, working closely with production partners and filmmakers to ensure high-quality and innovative execution.
• Develop a strong understanding of the Guatemalan media landscape, identifying the media outlets and platforms that matter most for the brand and building long-lasting relationships with key journalists and media partners to drive impactful earned coverage and amplification.
• Guide the local PR agency, keeping them continuously informed of local initiatives, projects and relevant brand moments with earned media potential, while proactively identifying opportunities to secure an always-on presence across key media outlets.
• Identify, build and actively manage direct relationships with relevant Content Creators whose organic reach, credibility and audience can add value to the business across key playgrounds.
• Maintain consistent, proactive communication with key creators, building genuine long-term relationships that go beyond individual activations and translate into year-long plans, organic opportunities and stronger brand love.
• Create and activate EMO plans (cross-channel communication plans) for key local events and content projects.
Tus áreas de conocimiento y experiencia
Lo más importante para esta posición:
- At least 3 years of proven experience in social media and digital marketing.
- Extensive social media knowledge and expertise. Excellent industry knowledge. Be a “social native”.
- Strong use and know-how of social media platforms (Instagram, TikTok)
- Analytic thinking, affinity to data, with the ability to translate into strategy and concrete initiatives.
- A story seeker, editorial thinker, and creative mind.
- Excellent at building relationships in all fields of media, digital platforms, and entertainment.
- Strong interpersonal and communication skills.
- Ability to multitask and work in a fast-paced environment.
- Problem solver.
- Strong grasp of Microsoft Office applications (Power Point, Excel)
- Excellent English communication skills, both written and spoken.
- Flexibility is essential. Working at Red Bull is not always a 9-5 position.
- Based in Guatemala City.
- University Degree (business, marketing or similar)
- Fluent in Spanish and intermediate to advanced English for internal communication and tools.
- Viajar 10-20%
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En los años 80, Dietrich Mateschitz desarrolló una fórmula conocida como Red Bull Energy Drink. Esto no fue solo el lanzamiento de un producto completamente nuevo, sino el nacimiento de toda una nueva categoría de producto.
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