Communications Manager
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The role of Communication Manager shapes and drives strategic communications through storytelling, earned media and influencer relations. This role is responsible for creating and managing communications strategies for Red Bull projects, events, and athletes, using the full mix of communications and media tools (editorial/content, PR, distribution, and platforms). The Communications Manager will ensure these strategies are effectively delivered across earned, managed, and owned channels, as well as through external partners. Working across the full Red Bull Media Network, this role will lead projects to maximise the impact and reach of key activities through public relations, while partnering closely with Content and Programming teams to ensure a consistent message is amplified across the market.
Areas that play to your strengths
All the responsibilities we'll trust you with:
- Plan and activate communications around Red Bull events, projects, and athletes, ensuring all media and communication activity stays on brand.
- Generate positive, organic conversation around Red Bull through earned media, influencer amplification, and strong editorial relationships.
- Align with key stakeholders in the Red Bull Media Network (Content, Programming & Creator Marketing) to develop and execute individual 360 media plans for our programs and events across third-party media and owned channels.
- Manage crisis communications workflows for assigned projects.
- Lead communications planning and delivery for events, projects, and properties across sport, culture, gaming, and entertainment, ensuring all activity is relevant, integrated, and on brand.
- Turn marketing initiatives into compelling media products by identifying content and story opportunities in partnership with internal stakeholders.
- Oversee communications delivery across the full project lifecycle, including messaging, press materials, agency briefs, media operations, and on-site event communications.
- Amplify Red Bull events, sports partnerships, and athletes through integrated storytelling and 360 communications plans.
- Identify the media, voices, and platforms that matter most to our projects, building long-term relationships that drive meaningful coverage and conversation.
- Develop and maintain strong relationships with key Australian news, culture and lifestyle media.
- Spot and activate earned media opportunities across podcasts, creators, social-first platforms, niche communities, and non-traditional outlets.
- Deliver strong PR execution, including media releases, story pitching, key messages, media briefings, and training.
- Manage agencies, freelancers, and media partners, with ongoing performance review.
- Oversee budgets and reporting with project managers to maximise impact across key projects.
- Build strong relationships with the wider Marketing team, athletes, partners, and influencers.
- Contribute creative and critical thinking during annual business planning and project development.
- Ensure brand integrity and credibility are maintained across all communications activity.
Your areas of knowledge and expertise
that matter most for this role:
- Minimum of 5 years’ experience in Communications, PR in Marketing or Media-led companies
- Experience in the culture, gaming, entertainment, and/or sports industries preferred.
- Strong knowledge of the Australian media landscape, with an established network of media contacts.
- Proven experience managing budgets across multiple projects
- Highly organised, with strong project management skills and the ability to work independently and cross-functionally in a fast-paced environment.
- Travel 0-10%
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Giving wings to people and ideas since 1987
In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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