Channel Manager
Red Bull – BORA – hansgrohe Pro Cycling
As Channel Manager at Red Bull - BORA - hansgrohe, you will lead the development and execution of channel strategy and programming across owned and managed, translating content into effective distribution, optimised release planning and measurable audience engagement. Using audience insights, platform expertise and performance data, you will define publishing logic, shape the content calendar at channel level and ensure content reaches the right audiences at the right time. This is your chance to become part of one of the most ambitious Teams in the UCI WorldTour and drive growth across the Team's entire digital ecosystem.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Translation of overall media and content strategy into channel-specific programming plans across owned and managed platforms
Definition of channel roles, content mix and platform-specific approaches based on audience behaviour
Alignment of programming with key race moments, rider stories and marketing projects
Development of YouTube as a core channel for long-form storytelling, recurring formats and audience growth
Close collaboration with Project owners to brief content needs and align content development with programming strategies, ensuring it fits platform requirements and brings in audience insights
Ownership and execution of editorial plans across all owned and managed channels
Definition of publishing schedules, sequencing and timing per platform
Ensuring content is optimised for format, audience and platform requirements
Definition of clear channel and content performance objectives based on data and insights
Monitoring of performance and continuous optimisation of distribution, timing and formats
Translation of insights into actionable improvements for programming and publishing
Leveraging audience insights and media consumption behaviour to inform channel strategy
Staying ahead of platform trends, features and emerging formats
Identication of opportunities for innovation in content distribution and engagement
Alignment of programming with content strategy and editorial direction
Coordination with Marketing and Commercial teams to align channel execution with marketing projects
Alignment with content creators, production teams, and local Red Bull entities to ensure assets meet channel requirements
Your areas of knowledge and expertise
that matter most for this role:
- Bachelor’s degree or similar qualification in Marketing, Communications, Digital Strategy or a related field
- 3+ years of experience in digital strategy, media programming or social media management
- Deep understanding of major digital platforms (e.g. Instagram, TikTok, YouTube, X, email and web) including formats, algorithms and audience behaviour
- Proven ability to analyse content performance and translate insights into actionable programming and optimisation strategies
- Strong understanding of content distribution, platform dynamics and audience engagement mechanics
- Experience adapting content and channel strategies to different audiences and platforms
- Experience working with content creators, social media managers and cross-functional teams
- Strong stakeholder management and communication skills, with the ability to present insights clearly
- Highly organised with strong project and time management skills in fast-paced environments
- Travel 0-10%
Looking for something else?
- Type any country, city, state...
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