Head of Marketing (With Distribution Partner)

Marketing

Salam Studios & Stores is the distribution partner for Red Bull in Qatar. Head of Marketing is responsible for the can and the media business. They focus on turning brand lovers into can lovers, ensuring that Red Bull is the consumer’s first choice of energy drink. They successfully launch Red Bull TV and create a sustainable Red Bull TV business. They understand the local consumer, take full ownership of the business strategy and values, and develop the country marketing plan. They set short & mid-term objectives to achieve a desirable and relevant brand image, ensure awareness and viewership of Red Bull TV, increase product understanding and trust, and overall brand value.

Red Bull

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

  • Location Doha, Doha, Qatar
  • Schedule Full-time
  • Organisation Salam Studios & Stores

Areas that play to your strengths

(all the responsibilities we'll trust you with)

  • Strategic Direction and Rightness of Brand Priorities

    Ensures that the overall country business plan addresses the challenges to win new consumers and confirm existing ones. Develops and takes full ownership of the Marketing part of the annual business plan

    Builds, establishes and grows the Red Bull Media House and drives the successful launch of Red Bull TV. This involves quality content and program creation as well as content commercialization; the introduction and operation of own media channels, products and services as well as intensified media relations to optimize content distribution in TV, digital, radio, print and mobile

    Generates consumer insights with the Brand Team to win new consumers, shape ATL & BTL strategies, steers the right product & packaging portfolio as well as consumer pricing decisions and shapes marketing and trade investments

    Leads an efficient & targeted wings team program to drive trial among new and infrequent users, across all relevant consumption occasions and to increase product understanding and trust with consumers.

    Leads an effective and efficient student brand manager program to build a loyal Red Bull consumer base among students, to increase awareness and desire for the brand, and to foster a positive product and brand perception at universities

    Ensures that both Consumer Collecting programs have strong sales support programs in place to drive distribution and stimulate sales, excite the trade and improve in store visibility in all on and off premise channels.

    Builds and leads a strong sports program that builds on the country-specific sports and athlete scene and helps build a relevant and appealing local face of the brand while staying in line with the global sports strategy and delivering against the country’s brand objectives and priorities

    Guides the culture team in establishing a credible culture – music in particular - program that positions the brand as an authentic player in the relevant scenes, and which contributes to the business success of the country

    Ensures the right balance between sports and culture for the specific market circumstances

    Builds the local face of a global brand overall and through a robust field marketing organization

    Always ensures the product is at the heart of marketing efforts by facilitating collaboration and effective ways of working between marketing and on and off premise teams

  • Marketing Innovation

    Acts as an entrepreneur, spearheads and fosters creation & innovation, and ensure Red Bull seizes all relevant opportunities to strengthen the brand, the can and media business while preserving its global equity

    Leads the creation and execution of appealing and consumer relevant sport events, defending our leading role in action sports and in motorsports whilst tapping into highly relevant local sports

    Drives top athlete-performance program as a top innovator in sports marketing globally and ensures 360-degree plans around top athletes

    Drives innovation in the field of culture, strengthens Red Bull culture properties and makes Red Bull a key player in all important music scenes

    Manages and collaborates with the Brand Manager to build an advertising plan in line with global strategy that addresses country specific issues and opportunities with the right messages, that drive TOM awareness, brand image and tune-ins for Red Bull TV

    Understands today’s & evolving digital & social consumer behavior and effective means of digital engagement across all areas of the business

    Generates innovative digital (media) initiatives to expand reach and engage the young consumer, particularly through social media

  • Premium Appeal and Executional Excellence

    Ensures that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other marketing activities

    Thinks and acts digital / social in all we do to increase consumer engagement with the brand, to start and maintain consumer dialogue particularly in social media

    Fosters a strong opinion-leader network in culture & entertainment to drive brand image & visibility with credible drinking scenes

    Increases brand and product placements in scene and mainstream media to drive TOM awareness, brand image and word-of-mouth

  • Organizational Capabilities and Enabling Structure

    Builds the annual objectives for the marketing team and conducts on-going, mid-year and end of year performance evaluations

    Fosters collaboration across departments on the country level, and with the global HQ and Red Bull Media House to drive a 360 degree approach with relevant initiatives in order to increase impact and efficiency

    Ultimately responsible for sourcing, hiring and training the marketing team based on a thorough understanding of strengths and development needs

    Identifies and nurtures key talent for the potential space-to-shine opportunity

    Spends adequate time in the field with marketing team to instill strong collaboration, motivation and connectives for all team members,

  • Delivers the marketing business plan with the goal to achieve the country business plan for the can and the media business

  • Increases Red Bull’s key brand and consumer indicators -- TOM awareness; spontaneous awareness, past 4 week12 month consumption, image indicators, consideration and salience

  • Builds Red Bull TV’s Awareness and Viewership (visits, visits per visitor, viewers and engaged viewers) -- and all other Red Bull Media House channels

  • Expands Red Bull Energy Drink’s user base and household penetration; increases consumption & builds the heavy user base

  • Builds share leadership & sustainable business growth

  • Establishes the Red Bull Media House in the respective country and positions Red Bull and the Red Bull Media House as an innovative, credible production partner in the broadcast industry

  • Establishes Red Bull as a role model amongst leading youth brands, recognized for innovation and creativity within the world of digital/interactive media

  • Lives, nurtures and protects the unique Red Bull Culture.

  • Demonstrates cost efficiency and excellent budget management to deliver the profit commitment

  • Has a strong, transparent, trusted partnership and cooperation with management, personnel, Red Bull Media House and Red Bull HQ

  • Establishes a motivated, well-led, productive, innovative, top-notch marketing organization.

  • No regretted losses in the marketing team and encourages internal promotions

Your experience includes:

(proven performance in)

  1. A creative mind with a track record of creating new ideas, putting them into practice and assessing results

  2. A strategic leader who takes initiative and ownership

  3. Ability to cultivate, lead and motivate a high performing team with the proven ability to build and develop talent

  4. Strong planning and budgetary skills

  5. Knowledge of the ‘fast moving’ consumer goods industry, including agency and sales insights and/or profound background in sports and/or culture marketing and/or the media business / digital world

  6. Clear understanding of markets, sales & distribution, competitor activity and consumer behavior in a brand and FMCG context, up to date on digital trends and digital consumer behavior

  7. Strong analytical ability and commercial acumen to understand financial statements and market trends

  8. Effective negotiation and interpersonal skills

  9. Excellent presentation, communication and influencing skills

  10. Strong brand and product affinity

  11. Minimum of 5 years of managerial experience in marketing

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Travel up to: 25%

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

This role is offered by Salam Studios & Stores, company who is a distribution partner of Red Bull. Employment for the successful applicant will be with Salam Studios & Stores company who operates as the Distribution Partner for Red Bull in Qatar.