Red Bull headquarter Austria in Fuschl am See near Salzburg with a man-made pond and surrounded by green landscape

Red Bull Global Headquarters

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When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category – Energy Drinks.

Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas. In addition to our Global Headquarters, Austria is home to Red Bull Media House and other entities such as our Consumer Products divisions, Wings for Life and the Flying Bulls.


Fuschl am See

Red Bull teams are based in three locations in Salzburg: Fuschl am See, the Red Bull Base in Elsbethen and Wals-Siezenheim. Red Bull has been Giving Wiiings to People and Ideas from our headquarter’s location in Fuschl am See for over 35 years. The architectural office buildings, surrounded by crystal clear lakes and mountains, are a great spot for lunch time swims or training for the next Wings for Life World Run on the trails around the lake. Fuschl surroundings offer short hikes and tall peaks for the mountain go-ers and during winter, after work ski-touring is just a few minutes from the office. Several of our Corporate Project teams including Wings for Life and Flying Bulls are also based throughout Salzburg in nearby locations.

Red Bull employees sitting on couches in the Red Bull HQ in Elsbethen, talking to each other and working together with a Red Bull refrigerator in the front
Red Bull corporate office building located near Salzburg with a glass front in the middle behind a man-made pond with sculptures
Interior design of the Red Bull base in Austria with many elements made of glass and with stairs in the form of round circles
Austrian Red Bull headquarter in Fuschl am See from a distant view near a lake and surrounded by green landscape
Glass building in the middle of the lake, where Red Bull employees can swim

Our workplaces reflect the brand culture: creative spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the building and around the world; facilities that support our daily lives (changing rooms, bike storage) as well as lunch spots, local hikes and lakeside areas where we come together to socialise and celebrate.


Giving Wiiings to People and Ideas

Showcasing our global heroes, events and projects

Global Projects

The World of Red Bull is filled with adventure, culture, sports and innovation. Everything Red Bull does is localised, unique, and delivers on the mission to Give Wiiings to People and Ideas.

Global Heroes

We team up with athletes and artists to help them hone their talents, achieve their goals, support their communities, entertain and inspire others and constantly innovate, moving their discipline forward.

Global Events

Our events enable once-in-a-lifetime experiences where the participants are heroes of the day!


You'll find us in over 175 countries


Join the team in our Global Headquarters

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