Culture Marketing Specialist
Red Bull’s Culture Marketing program is a successful pillar of our global marketing mix with a strong focus on Music and Dance. The Culture Marketing Specialist will grow and manage the culture marketing activity, primarily in the field of dance and other pillars. will guide the development and execution of innovative marketing projects with the purpose of reaching consumers in South Africa with the Red Bull brand and growing the consumption of Red Bull Energy Drink in moments when people need energy. Through events, dancers and cultural opinion leaders, whilst building local and national brand affinity while paying into Red Bull's global and local strategies.
Areas that play to your strengths
All the responsibilities we'll trust you with:
- Bring to life and constantly refine the Culture Marketing Strategy in line with company and brand direction to deliver overall business goals
- Ensure effective cross-functional collaboration with other departments including Red Bull Media Network, Brand, Field, Legal, and On-Premise
- Full project management of activity in dance, comedy, fashion, other from first ideation and development, through planning and delivery to final execution and assessment.
- Oversee all elements of dance event production including the delivery of key Red Bull titled events.
- Working with the Head of Culture Marketing and Global Culture team to implement and build our music and culture marketing activity in South Africa.
- Working with the Red Bull Media Network to ensure we grow reach, brand preference, and product consideration by delivering activity that can be seen by millions of people and is attributed to Red Bull
- Grow and maintain relationships with talent, venues, agencies and organizations and managements that we can work with
- Maintain and grow contact between Red Bull and the South African dance industry
- Identifying relevant, current, and future talent to collaborate with Red Bull.
- Main contact between National Music and Dance Events and Culture Marketing
- Communicate the Red Bull brand and product value to dancers and artist
- Deliver relevant culture and business-relevant insights
- Work cross-departmentally with Red Bull various pillars.
- Define Key Performance Indicators for projects and activities aligned to our South Africa marketing strategy to ensure we deliver a return on the investment we make in this area
- Deliver unique event concepts developed directly with talent for Red Bull Events
- Deliver unique talent plans across South Africa
- Manage the outreach, negotiation, contracting, and advancing talent bookings for events and content production
- Consistently innovating with ideas and exploring other relevant areas where energy needs and culture combine.
- Work with the international and local talent Marketing team and third-party curation partners to bring the best Red Bull Events to consumers
- Keep a holistic view of all Red Bull dance, music and culture activities, ensuring balance and quality for well-curated events and prioritizing the brand’s business objectives
- Align and manage project budgets
- Ensure effective workflows and project management
Your areas of knowledge and expertise
that matter most for this role:
- Previous experience working in a dance or culture marketing role, with a focus on project management, event production, and talent manageme
- Excellent relationship building skills
- Team player, creative, excellent communicator, open-minded, ingenious, innovative and self-motivated with a can-do attitude and focused on delivering results
- Excellent understanding of the industry – from core to broader/mainstream audiences
- Project Manager, able to multi-task and prioritize tasks across multiple projects
- verbal and written communication skills including project presentations and recaps
- An Anunderstanding of brands & how they operate within culture space
- A passion for live events, marketing, and media
- A strong understanding of the promoter network
- A strong understanding of the South Africa Music Landscape
- Experience in commercial negotiations and contracts
- No formal qualifications required. We value experience and attitude over formal education
- Excellent in and English, additional language skills an advantage
- …and you don’t take yourself too seriously? ;-)
- Travel 30-40%
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