The Original Red Bull
SalesFull-time
Head of Key Accounts
Cape Town, South Africa

The Head of Key Accounts Manager is a senior sales leadership role responsible for managing the Off Premise Key Account team. This team is responsible for the sales volume and profitability targets for major national Off Premise channels and customers across South Africa. The Head of Key Account Manager needs to be able to devise a long-term strategy with medium term vision, based on thorough understanding of customers, channel trends and opportunities, with attention to detail. This senior role requires a 'hands-on' leader, who sets bullish goals, with clear expectations, ultimately delivering on key initiatives. This person needs to feel comfortable with taking calculated risks, identifying and exploiting opportunities, in order to achieve business advantages.

ResponsibilitiesAreas that play to your strengths

All the responsibilities we'll trust you with:

Travel 50-60
Strategy

Lead and manage the implementation of Red Bull's commercial strategy at all key customers, with the objective of being the #1 beverage brand in South Africa.

Develop long and mid-term customer strategies in line with the overall business objective.

Implement national price strategies and establish the customer pricing accordingly.

Deliver a promotional plan that drives share and category growth and protects channel profitability.

Analysis and Planning

Analyse available data sources (e.g. Nielsen, scanner and customer data) and derive customer’s growth opportunities.

Continuously plan sales forecast and prepare trade spend budget to hit profitability targets.

Develop plans for annual business and effective promotion.

Prepare yearly negotiations (including different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy.

Produce excellent conceptual selling decks and establish Red Bull as the category leader.

Execution

Conduct and lead yearly negotiation process at key customers.

Understand constitutionality and how best to use this as a part of revenue growth management.

Agree with customers on Red Bull’s Perfect Store concept/ VIP programs/ Profit Zone concepts.

Tracking

Lead the continuous tracking and monitoring of volume and profitability targets by using existing sales report as well as commercial reviews with KAM and controlling (CPM2) BI

Support, prepare and discuss success of executed plans (e.g. promotions) with customers and internal stake holders to highlight Red Bull's contribution to customer's business.

Use insights and data to manage key decisions impacting profitability, volume and share gains.

Track trade terms and price increases to ensure full visibility across Off-Premise customers

Collaboration

Continually research to understand customer needs better and respond with programmes (in line with the brand equity) that are mutually beneficial.

Develop effective partnerships for Red Bull to be regarded as key supplier and engine for profitable growth.

Strive for Category Captaincy with key strategic retailers within the energy category.

Build strong intercompany networks and establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies and conceptual sells.

Leadership

Lead and manage a first class Off Premise Key Accounts team, across retail, discounters and wholesale channels.

Develop talent and capabilities of Off Premise Key Accounts team by ongoing mentorship and training.

Provide ongoing coaching and feedback with formal target setting as well as mid term and year end review for all direct reports.

Set and conduct meetings and tasks routines for entire team.

Experience
Your areas of knowledge and expertiseThis matter most for this role:
  • University Degree, preferably Economics/Business Administration.
  • A proven track record of 5-10 years professional experience in Key Account/Commercial Management, ideally with FMCG/beverage background.
  • Experience and a proven track record in managing and developing successful commercial teams.
  • Cross-functional experience in Trade Marketing/Consumer Marketing/Field Sales Management is a plus (not mandatory).
  • Excellent network of existing contacts and trade relationships is vital.
  • Proving success in managing value chains, controlling budgets, including investment and optimizing investment buckets.
  • Proven success in tactical planning / strategic ability -- develop specific, valuable, innovative and commercially focused strategies but also grasp the 'bigger picture'.
  • Commercial acumen -- strong understanding of sales processes and financial systems. Strategic and innovative commercial awareness. Ideally can work with SAP/BI to plan and track sales results.
  • Analytical skills -- strong planning and negotiation skills with a sound understanding of financial bottom line implications of sales and marketing decisions. Able to analyse sales and customer data, take the best conclusion, develop initiatives with the highest value for the shopper, customer and Red Bull.
  • Negotiation experience -- successful front line retail negotiation experience and problem-solving skills.
  • Presentation skills -- demonstrate great presentation skills that provide highly relevant and commercially viable strategies/processes in a clear, concise and empowering way.
  • Fluency in English (verbal & written),Other languages are an advantage
JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.
LocationWhere you'll be based

Red Bull South Africa operates from its office in Cape Town, where dynamic and creative teams work together to grow the brand and Give Wings to People and Ideas. From Cape Town, teams bring Red Bull to life across South Africa through local initiatives, consumer experiences, partnerships, and events.

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What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility

Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

Red Bull CompanyGiving wiiings to people & ideas since 1987
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Jobs FAQ
How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

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Head of Key Accounts
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