VP, Artist Marketing
Red Bull Records
The Vice President of Artist Marketing is responsible for spearheading the global marketing strategy and implementation for Red Bull Records and its roster of artists. By overseeing a team located in both Los Angeles and London, the VP will provide mentorship and guidance to the Artist Marketing team, aiding them in creating and executing outstanding marketing campaigns for Red Bull Records' artists. This position involves close collaboration with the departments of A&R, Creative, Publicity, Digital, and Commercial Marketing to develop innovative, culturally resonant marketing strategies aimed at expanding audiences, enhancing fan engagement, and driving commercial success and cultural influence. The role demands an experienced and creative leader who is attentive, adaptable, analytical, and forward-thinking.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Manage a team of four members located in Los Angeles and London in the field of global Artist Marketing. Provide mentorship to a high-performing team, fostering a culture of collaboration, creativity, innovation, teamwork, and professional growth.
Lead both US and international marketing strategies for artist development, ensuring consistency while customizing approaches for key markets.
Direct integrated merchandise, e-commerce, and direct-to-fan strategies within all marketing campaigns.
Promote catalog and Red Bull Record label initiatives, including anniversaries and label events.
Develop and implement innovative marketing strategies for assigned projects. Supervise the daily execution of artist campaigns across digital platforms, social media, content creation, experiential activities, and public relations.
Determine the global positioning of artists and create marketing strategies focused on content creation, release strategies, creative direction, social media presence, and brand collaborations. Ensure that the artist's brand identity is consistently communicated across all marketing channels and materials.
Lead cross-functional teams to collaborate effectively and deliver exceptional marketing campaigns that surpass goals. Act as the primary contact between teams to establish specific project KPIs in collaboration with all departments (such as revenue targets, audience reach, and cultural impact), and regularly update the status of these goals company-wide.
Regularly communicate with artist management and other external stakeholders about label plans, expectations, and results.
Advocate for artists both within the company and externally.
Identify various audience segments and subcultures for artists and develop plans to effectively target and influence consumer behavior.
Create strategies aimed at encouraging discovery and nurturing superfan communities, which may include personalized product or content initiatives. Integrate e-commerce, merchandise, and direct-to-fan strategies into artist marketing plans.
Work closely with artists to design customized marketing campaigns that connect with their target audiences and emphasize their distinct cultural contributions.
Utilize social media, streaming platforms, and digital advertising to optimize reach and engagement. Employ data analytics to enhance strategies and evaluate success.
Analyze real-time data to derive actionable insights that help achieve established strategic objectives, facilitating dynamic management of marketing and advertising plans.
Pursue new strategic partnerships, including those in the sports, LGBTQIA+, club, retail, brand, and lifestyle sectors, to expedite audience growth and strengthen brand associations.
Formulate collaboration strategies that leverage Red Bull's global presence in conjunction with the Vice President of Global Brand Integration.
Supervise and efficiently manage project budgets in collaboration with the finance team and marketing leaders, ensuring fiscal responsibility.
Make certain that all departments are properly staffed to implement a comprehensive and cohesive marketing campaign.
Your areas of knowledge and expertise
that matter most for this role:
- 10+ years of strategic marketing experience in the entertainment industry, including at least 3 years in a senior position.
- Must have international marketing expertise with a comprehensive understanding of how to promote artists through localized marketing strategies.
- Proven track record of successfully promoting emerging artists, building artist brand identities, and demonstrating audience growth.
- Well-established network within the music, entertainment, media, and creative sectors.
- In-depth knowledge of streaming services, social media platforms, content strategy, and the digital advertising landscape.
- Exceptional written and communication skills with strong attention to detail. Excellent verbal presentation skills with the ability to inspire others about ideas and strategies.
- Ability to lead, supervise, coach, and provide feedback to staff, with a passion for employee development.
- Strong enthusiasm for independent music and artist development.
- Travel 0-10%
- Permanent
- Benefits eligible
Looking for something else?
- Type any country, city, state...
Giving wings to people and ideas since 1987
In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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