Red Bull Records is a full-service independent record label dedicated to long-term artist development, with a diverse roster across a variety of musical genres. The Coordinator, Publicity & Brand Integration will divide duties across both verticals, providing support to the Director and VP respectively. You will be tasked with understanding the media landscape, ideating story angles, reporting wins, and contributing to the public relations strategy and press initiatives for the label and its artists. In Brand Integration, you will coordinate and execute campaigns across multiple disciplines, working with the full label team and a network within Red Bull, to ensure that we are successfully leveraging our resources and relationships.
All the responsibilities we'll trust you with:
Share Red Bull Records music and internal information with World of Red Bull through various communication materials and presentations
Coordinate engagement with markets and teams around artist tours and promotional activity
Manage and maintain weekly press reports, monitoring artist and label press coverage regularly
Sweep the media landscape daily, identifying trends, reading newsletters, and flagging relevant stories
Collect and organize assets such as press shots, quotes, bios, etc.
Update the master media list by researching and sourcing new contacts or removing retired contacts
Aid in Music Services command Licensing efforts to integrate Red Bull Records music into all areas of the business
Utilize tools within Consumer Products and our agency partners to build and strengthen internal and external partner relations
Ideate and assist in content and collaborations across 30+ marketing, sales, and operations verticals within Red Bull
Help provide artists and partners with one-of-a-kind Red Bull experiences
Assist in the development of press materials such as press releases, pitches, bios, press strategies, etc.
Support label and artist events with logistics coordination
Liaise with artist teams to help assemble promo schedules, award show transportation, etc.
In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.The company beyond the can
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: