The Specialist, Product Marketing plays a pivotal role in shaping and executing the Red Bull U.S. Occasions, Consumer Activation, Brand Building Events (BBE), and Athlete Celebration plans to drive business growth. This role will be responsible for providing guidance to ensure all campaigns are developed efficiently and effectively to grow brand love, relevance, and consumption.
In this role, you will work with cross-functional teams to develop and execute compelling, insight-driven brand marketing campaigns that resonate with consumers and deliver measurable business results. From bringing integrated programs to life across channels and customer platforms to working with Region teams, you will ensure every initiative reflects our brand identity and delivers a cohesive, high-impact consumer experience.
As a key member of the U.S. Brand Marketing Team, you will support the development and execution of the RBNA Occasions, Consumer Activation, BBE, and Athlete Celebration campaigns, ensuring full organizational buy-in. Therefore, as the Specialist of Product Marketing, you will work collaboratively with Marketing, On- and Off-Premise Sales, Media, Regional teams, and Field Marketing, as well as key agency partners. In this position, you will also work closely with Global Brand Marketing to champion U.S. Occasions, Consumer Activation, BEE, and Athlete Celebration initiatives, share best practices, and ensure global brand standards are met.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Translate consumer, cultural, and category insights into actionable marketing strategies that drive demand, expand consumption, and increase relevance across national, regional, and customer-specific initiatives.
Work closely with the Sr. Manager, Product Marketing by developing and executing Occasions, Consumer Activation, BBE, and Athlete Celebration Campaigns and Limited Edition Pack Marketing plans that ladder into the National Brand Calendar (National Pillars, Regional Campaigns, Micro Campaigns and Big Moments).
Identify and activate growth opportunities based on emerging consumer trends, business needs, and market dynamics.
Develop new ideas that spark innovative, 360 campaigns for both National and Regional levels, elevating the brand’s cultural relevance and consumer engagement.
Set clear objectives, success metrics, and operational workflows to ensure timely and effective execution of the annual plan.
Collaborate with Global counterparts to ensure Occasion, Consumer Activation, BBE, and Athlete Celebration strategy and process cohesion, alignment on best practices, and adherence to Global brand standards.
Drive innovation and strategic consistency across all marketing planning efforts, ensuring initiatives reinforce "Fits My Everyday Life" and drive long-term brand equity.
Support the company’s Occasions, Consumer Activation, BBE, and Athlete Celebration marketing strategy by identifying key consumer touchpoints where the brand and product can play a meaningful role, and help translate those priorities into clear activation plans.
Remain agile and proactive in a fast-paced environment, effectively prioritizing Occasions, playgrounds, big moments, micro campaigns, limited edition pack requests, and ad hoc needs from planning through execution.
Collaborate with Insights, Marketing and Sales to activate across dayparts and channels.
Support new consumption opportunities by bringing occasion-based thinking into campaign planning and execution where applicable.
Ensure all initiatives align with consumer behaviors, lead with ownability, and deliver relevance throughout the full year.
Help develop tools and frameworks that support impactful execution and consumer engagement across priority touchpoints.
Partner with Sales to support occasion-based distribution efforts that grow horizontal and vertical distribution in key retailers and help turn brand awareness into brand love, relevance, and consumption.
Lead the development and execution of integrated, consumer-facing marketing campaigns, including brief development, creative execution, and performance analysis.
Ensure all campaigns leverage distinctive, ownable brand assets that fuel engagement and deliver measurable results.
Drive creative innovation by pushing boundaries in concepting and activation to develop breakthrough campaigns that inspire consumers and elevate our brand.
Ensure consistency across key consumer touchpoints including digital, retail, experiential, shopper, and media channels.
Ensure campaign cohesion by delivering processes, toolkits, frameworks, and messaging that ensure seamless execution across all levels.
Coordinate cross-functional teams and agency partners to deliver high-impact, on-time, and on-budget campaigns that meet strategic objectives.
Ensure all consumer-facing collateral is compelling, compliant, and aligned with brand standards and expectations.
Partner with cross-functional teams to develop high-impact point-of-sale and shopper marketing materials that reflect strategic objectives and reinforce campaign messages.
Manage complex processes for bringing limited edition packaging to life by working across Operations, Finance, Legal, Sales, Distribution, and necessary agencies.
Work with Legal to ensure compliance to any relevant Data privacy, promotional, contest/sweepstakes, prizing, IP, and partnership laws relevant for US Marketing.
Responsible for budget management with the applicable National and Regional Product Marketing budgets ensuring timeliness and accuracy.
Work closely with agency partners to ensure budgets are allocated appropriately and spent in an efficient and effective manner.
Partner directly with the rest of the Product Marketing Team to manage and track budgets on a biweekly basis, ensuring accurate forecasting, efficient allocation, and deliver measurable returns on investment.
Establish and maintain strong cross-functional relationships with key partners across Marketing, Sales, Media, and Regional teams to ensure strategic alignment and operational excellence.
Successfully develop and launch all National and Regional campaigns, including project management, creative development, campaign execution, measurement, and optimization.
Ensure cross-functional integration by creating and updating frameworks that streamline execution across teams and drive operational excellence.
Adapt National brand marketing plans to Regional and customer-specific needs while maintaining brand integrity and consistency.
Manage relationships with global stakeholders by providing U.S. insights, supporting global planning processes, and ensuring U.S. execution reflects global standards while meeting local market needs.
Foster a culture of creativity, collaboration, accountability, and consumer obsession that drives high performance and continuous learning.
Your areas of knowledge and expertise
that matter most for this role:
- EXPERIENCE, KNOWLEDGE, & EDUCATION (IF APPLICABLE) REQUIRED:
- 2+ years of consumer goods industry experience with exposure to retailers
- Strong project management skills, process orientation and experience bringing complex, multi-faceted programs to life
- Proven ability to manage complex timelines and lead cross-functional projects
- Advanced proficiency in Microsoft Excel, Outlook, and PowerPoint
- Creative mind, not afraid to question and improve the “status quo”
- Ability to navigate throughout a highly matrixed organization
- Strong conceptual thinking and design critiquing skills
- Live and represent the Red Bull Brand
- Bachelor's degree or equivalent work experience
- Must be fluent in English, additional language skills an advantage
- PREFERRED EXPERIENCE:
- Experience working with Agencies or Production suppliers preferred
- Some Technical Knowledge of POS Production (Print, Permanent, Temporary) preferred
- Experience working with Agencies or Production suppliers preferred
- Travel 10-20%
- Permanent
- Benefits eligible
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- Type any country, city, state...
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