On Premise Event Specialist
Red Bull North America
This role can sit out of the following locations: Santa Monica, CA or Phoenix, AZ
The On Premise Festival & 3rd Party Event Specialist plays a critical role in bringing to life Red Bull’s national festival and third-party event strategy, by always positioning the brand at the center of regional and national relevant music festivals & 3rd party events. The On Premise Festival & 3rd Party Event Specialist will help strengthen Red Bull’s long-standing history in the global festival and event landscape by bringing to life best in class standards/activations which blend creative vision, operational excellence and partner collaboration. This role is responsible for the planning, development, management, and execution of partnered music festivals and third-party events within their territory and will work cross-functionally with Sales, Brand Marketing, Culture Marketing, Media Network, Distribution, Trade Marketing, Field Marketing and Red Bull Legal. Success will be measured through strengthening Red Bull’s brand image, increasing consumption & consumer pull within all partnered Music Festivals and 3rd Party Events.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Market Trends & Insights- Keep your finger on the pulse of trends with promoters, festivals, and events, sharing valuable insights with regional and national leadership to guide consumer analysis and inform business strategies. Monitor competitive activity and emerging opportunities.
Market Mapping & Forecasting- Support territory mapping and forecasting of all music festivals and third-party events by maintaining annual event calendars, opportunity pipelines, attendance projections, and sales forecasts, and planning tools that support business planning and resource allocation.
Partnerships- Support the evaluation, planning, and negotiation process for festival and event partnerships by conducting research, maintaining planning documents, and coordinating internal and external communications.
Commercial Planning & Performance Analysis- Build event specific sales projections and depletion forecasts working collaboratively with distribution and On Premise.
Business Planning-Support the annual and ongoing business planning process with regional and national stakeholders.
Festival Segment & Marketing Framework- Support the Festival & Event team and cross functional departments to develop and execute festival strategies across 10+ festival and 30+ third party event annually, ensuring consistency with Red Bull’s marketing framework and business objectives.
Contract Rights & Management- Support sponsorship agreements, rights management, deliverable tracking, and partnership fulfillment process. Ensure all contracted assets are accurately documented, executed, and reported.
Strategy implementation- Support implementation of approved event strategies through coordination of product guidelines, operational procedures, staffing plans, and execution standards.
Project Management & Workback Planning- Maintain project timelines, workback schedules, run-of-show documents, operations trackers to ensure successful event execution.
Internal Processes- Coordinate logistics orders, inventory requests, hospitality requirements, credential management, ticketing process, staffing coordination, travel logistics, and internal approvals.
Partnership Alignment -Support relationships with festival organizers, concessionaires, venue operators, and sponsorship team to ensure contractual obligations are Red Bull execution standards are delivered as negotiated
Vendor & Agency Management- Coordinate with approved external production agencies, fabrication partners, creative vendors, printers, and logistics suppliers responsible for delivering event infrastructure, activation, and branded assets.
Asset & Inventory Management- Coordinate inventory allocation of branded assets, including transportation across assigned events.
Reporting & Analytics- Support with event recaps, performance reporting, photo documentation, partnership evaluations, and post-event analysis. Track KPI’s including sales performance, consumer engagement, and contractual deliverables.
Cross Departmental Collaboration– Partner closely with various Red Bull departments to maximize event impact and business outcomes.
Administrative & Meeting Coordination- Maintain action items lists, budget tracking documents, credential databases, ticket allocation, meeting notes, project documentation to ensure alignment across stakeholders and timely completion of deliverables.
Festival & Event Specialists across RBNA on large projects and onsite activations as needed
Festival & Event Operations Manager on new tool development, creation, and implementation
The broader organization by sharing best practices to maximize brand presence and consumer pull in accordance with US festival / On Premise event strategy.
Your areas of knowledge and expertise
that matter most for this role:
- 2+ years of experience in live event production, experiential marketing, sponsorship management or related fields, with demonstrated festival and large-scale event experience.
- Experience planning and executing complex, multi-layered event programs from concept through post event reporting.
- Strong projection management skills with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously in a fast-paced environment.
- Financial and vendor management including forecasting, invoice tracking, and cost optimization.
- Strong negotiation, communication, and stakeholder management skills
- Demonstrate ability to build and maintain productive relationships with promoters, vendors, agencies, venue operators, and industry stakeholders.
- Experience managing multiple projects and budgets simultaneously, including projects exceeding $400k
- Strong analytical capabilities with experience interpreting event performance metrics, sales data, and consumer insights to support future strategies.
- Deep understanding of festival, experiential marketing, and event landscape, including current trends, consumer behavior, and competitive activity.
- Strong organizational, presentation, written and verbal communication skills.
- Experience developing operational plans, timelines, workback schedules, staffing plans, and event logistics.
- Proficiency with Microsoft Office Suites, project management platforms, and budget tracking tools.
- Self-starter with strong attention to detail and the ability to work independently while driving projects forward.
- Collaborative team player who fosters strong working relationships, builds trust across departments and contributes positively to team culture.
- Ability and willingness to travel and work evenings, weekends, and holidays in support of festival and event schedule.
- University – Bachelor’s Degree preferred
- Fluent in English, additional languages an advantage
- Travel 50-60%
- Permanent
- Benefits eligible
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