National Account Manager
Red Bull North America
The National Account Manager (NAM), Limited-Service Restaurants is a key member of Red Bull North America’s On-Premise National Account team. Purpose of the Limited-Service Restaurants National Account Manager role is to drive vertical and horizontal distribution, volume, High 5 execution and scalable programs within assigned limited-service restaurant chains and franchises.
This role requires a dynamic, results oriented leader with the ability to uncover, align and translate mutual customer and Red Bull priorities into compelling business plans that over-deliver on results. This individual has exceptional sales, business and financial acumen with proven success in cross functional collaboration, joint business plan development, ability to solve complex business problems, establishing national sales and marketing programs, forecasting, trade program development, and executing priorities by working collaboratively across headquarter and field sales organizations. Bilingual procificeny in English and Spanish is required for this role.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Develop relationships across partners network (Corporate, field, owner/operators).
Work with Red Bull Stakeholders to develop and execute plans.
Builds strong, mutually beneficial relationships with key account decision makers and stakeholders.
Customizes presentations utilizing business insights to appeal to customer’s needs to gain execution and programming.
Creates account programming such as LTO’s, staff programs, etc. that are relevant to each account and drives volume.
Works with Director of LSR to conduct business reviews and holds partners accountable to deliver upon agreed upon execution and programs.
Participates in relevant Trade Shows and Conferences.
Builds strong relationships and credibility throughout the organization to influence and drive initiatives at the region level.
Works with HQ LSR Lead, Director of LSR, On Premise Marketing and Brand Marketing to create custom account programs and ensure brand standards are intact.
Take Global Framework and adapt to US priorities with Director of LSR.
Communicates with key stakeholders within the Business Units/Regions to drive execution, and to provide and receive account and program feedback.
Works closely with Ops and Distribution.
Conducts regular reviews with RB Key Stakeholders apart of Global Partnership.
Develops programs to motivate, engage and reward staff.
Works with trade marketing and 3rd party agencies to develop relevant social/ digital programming to drive brand and product relevance.
Creates programs that deliver a premium product experience.
Establishes and manages budgets, constantly analyzing ROI and rate per case.
Plans and tracks volume monthly by account chain.
Analyzes distribution and non-buy reports monthly to close gaps.
Assists in developing, tracking and controlling budgets to secure alignment with the annual Business Plan budgets.
Manage expense spending to assigned budget.
Controls account volume forecasting and spend management thru accurate and regular Customer Program Management (CPM) updates.
Drive post-promotion analysis, following all programs to evaluate promotional effectiveness.
Use all available RBNA and customer data, information and tools and Category Management support to develop and maintain a position of thought leadership within the Energy Drink Category with assigned accounts.
Analyze sales data thoroughly to define priorities, identify opportunities, and apply focus for the team.
Conducts regularly scheduled business reviews with account leadership and internal field sales to update on business, competition, opportunities, etc.
Proactively shares examples of Red Bull marketing activities to demonstrate key points of differentiation to competition.
Provide Energy Insights that drive change in promotion, price, or display practices.
Routinely engages in activities to build relationships and ‘wire’ key accounts to its deepest level.
Your areas of knowledge and expertise
that matter most for this role:
- Minimum 5 years chain management experience with proven track record of success. Strong desire to actively pursue and secure new business
- Minimum 8 years of CPG sales experience with a strong track record of driving growth in Limited-Service Restaurants with a strong track record of success
- Bilingual proficiency in English and Spanish is required for this role.
- Persuasive Communicator (oral and written) with customers and internal leadership
- Strong analytical skills with the ability to assess and utilize business insights
- Strong Collaborator- Team player mindset
- Excellent communication, presentation and negotiation skills
- Proven success with scalable programming that delivers sales results
- Creative, solution-oriented mindset with an eye for details
- Self-motivated with an entrepreneurial mindset and the ability to work independently
- Planning and business management experience with the ability to develop joint business plans and penetrate the customer up to the highest ranks
- Proficiency in Microsoft Excel and PowerPoint
- Bachelor’s Degree preferred
- Must be fluent in English, additional language skills an advantage
- Travel 50-60%
- Permanent
- Benefits eligible
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