
Red Bull North America
The NAM brings the brand to life within assigned casual dining chains by delivering High 5 execution standards and building scalable, insight-driven programs that resonate with both operators and consumers. Working cross-functionally and externally with key partners, this role identifies opportunities, unlocks growth, and turns strategy into action.
With a focus on execution, relationships, and performance, the National Account Manager ensures Red Bull continues to fuel growth, strengthen brand presence, and drive impact across the casual dining channel.
All the responsibilities we'll trust you with:
Builds strong, mutually beneficial relationships with key account decision makers and stakeholders
Customizes presentations utilizing business insights to appeal to customer’s needs in order to gain execution and programming
Creates account programming such as LTO’s, staff programs, etc. that are relevant to each account and drives volume
Negotiates contracts to drive execution and programming while maintaining appropriate spends per case
Conducts business reviews and holds partners accountable to deliver upon agreed upon execution and programs
Participates in relevant Trade Shows and Conferences
Develops programs to motivate, engage and reward staff
Works with trade marketing and 3rd party agencies to develop relevant social/ digital programming to drive brand and product relevance
Creates drink programs that deliver a premium product experience
Establishes and manages budgets by account, constantly analyzing RIO and rate per case
Plans and tracks volume monthly by account chain
Analyzes distribution and non-buy reports on a monthly basis to close gaps]
that matter most for this role:
In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the canChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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