Every one of us is unique, with different passions, talents, and goals. This program is designed to draw out the best in you. We provide you with the opportunities to prove your capabilities and reach your potential. Our graduates have big roles that come with real responsibility. Your delivery and contribution during the program will shape the scope of your future at Red Bull.
At Red Bull we offer a development program that will be driven by what you need to learn and experience in order to succeed in your role. The Graduate Program follows Red Bull’s self-directed development philosophy, where approx. 70% of your learning and development is derived from “on-the-job” experiences, 20% through feedback and relationships and the remaining 10% from formal training. This will enable you to go further and grow faster.
You will have the opportunity to dive in headfirst on Day 1. Along with your core responsibilities, you will own projects and overcome challenges facing your department. Additionally, you’ll have job rotations within different teams that are closely linked to your role. This will provide you with the opportunity to learn from multiple people and gain broader insight into the business.
We believe in interactive, practical, and thoughtful workshops that incorporate learnings from our world class athletes, artists, and business professionals, giving you key information needed to perform at Red Bull. You will attend an intensive development training designed specifically for our Graduates as well as functional trainings specific to each department.
As part of your onboarding you will be assigned a wingperson who will help you network with your peers and navigate the organization. You will also follow the Red Bull Performance Cycle which is designed to help you achieve peak performance. Ongoing feedback and performance evaluations will help determine how you can develop further.
Our graduates are hands-on, embrace big challenges and focus on delivering results. They have ambition and responsibility to own important projects and drive their own development. All eligible applicants must have the following:
Proven excellence in your academic life resulting in a Bachelor's degree. We're also very interested in your extra-curricular achievements and personal passions that reflect your proactive mentality, your ability to balance priorities, and your history of dreaming up big ideas and making them happen.
Internships, other relevant work experience, and diverse cultural experiences are a plus.
Red Bull gives wings to people and ideas. Behind all that we do, there’s a team of passionate entrepreneurs pursuing their potential.
Check out the job functions within the Graduate Program and find out which one you’re passionate about. Opportunities vary year to year.
Red Bull North America’s channel-oriented sales teams are organized into Off Premise (retailers, where the product is purchased to consume later) and On Premise (hospitality venues, where the can is purchased to enjoy immediately). Thanks to our sales teams, consumers can purchase Red Bull cans and multi-packs online and across the US in supermarkets, convenience stores, gas stations, cafes, restaurants, bars and in some unexpected locations too, including hotels, specialty retailers and festivals. With expertise in Key Accounts, Field Sales, Distribution, Category Management and Trade Marketing, our Sales teams work collaboratively across business channels to build partnerships with our customers, secure availability and brand presence to drive maximum impact. The On- and Off-Premise teams are instrumental to Red Bull’s success; together with Operations, they strive to help our customers best serve the needs of consumers by providing a high-quality and reliable product mix that sells-through quickly and is re-stocked reliably. Our sales teams maximize the steady profits that keep the entire company strong and growing.
Red Bull’s mission is clear, we ‘Give Wings to People and Ideas’. Each marketing team accomplishes this in unique ways. We inspire, encourage, challenge and empower people to make the most of their time and talent to bring the best ideas to life. Since 1987, Red Bull has continually captured the world’s attention with Beyond the Ordinary initiatives, events and projects including Red Bull Flugtag, Red Bull Stratos, Red Bull BC One, Red Bull Cliff Diving and countless others. At national, regional, and local levels, Red Bull North America’s marketing teams specialize and activate the brand in Sports (Events, Athletes), Culture (Dance, Music, Art), Brand (Advertising, Consumer Activations, Consumer Insights, Consumer Collecting and Product Initiatives) and Media (Communications, Content Development, and Production). Often, our Marketing teams support initiatives in all of these areas. They work together closely and collaborate cross-functionally to create the best consumer experiences around our brand, beverage products and media projects.
The Operations team works tirelessly to ensure an optimal partnership experience for our customers and a premium product experience for our consumers. They synchronize localization, production, import, storage, transportation and delivery of our product to meet the demands of our customers and consumers and ensure the highest standard of quality within every can of Red Bull.
The HR team enables Red Bull to hire, develop and grow the right people. For Red Bull North America, this means supporting managers and teams with the right resources and work environment to be creative, develop individual strengths, work collaboratively and achieve the best possible results.
The Finance Team keeps all company financial assets flowing and the ledgers balanced. They work in harmony to achieve this goal, with experts in the areas of accounting, controlling, compliance, tax, treasury, strategy and reporting.
To support Red Bull's global business, IT drives automation, collaboration and decision-making based on business insights. Strategic IT functions such as concepts, architecture, management and standards, are managed internally whereas other IT functions (development, operations, support) are either outsourced or automated. Media Technology teams work across the entire digital media supply chain and technology stack to facilitate the streaming and storage of content, the management of digital rights and its technical infrastructure, to support the vision of bringing content to life. A dynamic, digital environment allows us to achieve our goals while being challenged and enriched by the diverse nature of our international organization.
Take a look through the resources available on this site, decide on the job function that best matches your passion and professional ambitions and apply below.
Through an initial assessment (Wingfinder), you’ll demonstrate your ability to connect information and make decisions. After that, you’ll be invited to complete a recorded video interview answering a few questions so we can get to know you better.
During an Interview we want to see how the job function you have selected plays to your strengths.
The finalists will be invited to one of our Final Selection Days in Winter 2022. Our past graduates describe them as challenging, fun, and exciting.
If offered the role, you'll get the chance to work with our professional teams for 18 months and show us your capabilities.
Your performance during the 18 months will define the scope of your future role.
Check out other opportunities at Red Bull. We'd love to welcome you aboard!