Develop integrated media strategies for advertising campaigns in close partnership with agency teams across Media Strategy, Planning, and Buying; TV; CTV; Digital/Programmatic; Social; Search; and OOH, delivering effective and efficient media plans that support brand and campaign objectives.
Manage day-to-day campaigns, including media optimization, budget management, and performance monitoring, with a focus on continuously improving media effectiveness.
Analyze campaign performance against objectives and benchmarks, identifying actionable insights and translating findings into clear media recommendations and solutions.
Translate campaign learnings into optimization strategies and future planning recommendations, ensuring insights are applied across both current and upcoming campaigns
Oversee the flawless execution of all in-house media planning and buying activities, maintaining a high level of accuracy and rigor throughout the process.
Work cross-functionally to ensure integration across Paid, Owned, and Earned media.
Ensure agencies deliver insightful, comprehensive post-campaign analyses and translate key learnings into actionable recommendations that strengthen future media plans.