OUR LOCATIONS

Red Bull Global Headquarters

Austria

When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category – Energy Drinks.

Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas. In addition to our Global Headquarters, Austria is home to Red Bull Media House and other entities such as our Consumer Products divisions, Wings for Life and the Flying Bulls.

OFFICE SPOTLIGHT

Fuschl am See

Red Bull teams are based in three locations in Salzburg: Fuschl am See, the Red Bull Base in Elsbethen and Wals-Siezenheim. Red Bull has been Giving Wiiings to People and Ideas from our headquarter’s location in Fuschl am See for over 35 years. The architectural office buildings, surrounded by crystal clear lakes and mountains, are a great spot for lunch time swims or training for the next Wings for Life World Run on the trails around the lake. Fuschl surroundings offer short hikes and tall peaks for the mountain go-ers and during winter, after work ski-touring is just a few minutes from the office. Several of our Corporate Project teams including Wings for Life and Flying Bulls are also based throughout Salzburg in nearby locations.

Red Bull employees sitting on couches in the Red Bull HQ in Elsbethen, talking to each other and working together with a Red Bull refrigerator in the front

Red Bull corporate office building located near Salzburg with a glass front in the middle behind a man-made pond with sculptures

Interior design of the Red Bull base in Austria with many elements made of glass and with stairs in the form of round circles

Austrian Red Bull headquarter in Fuschl am See from a distant view near a lake and surrounded by green landscape

Glass building in the middle of the lake, where Red Bull employees can swim

Our workplaces reflect the brand culture: creative spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the building and around the world; facilities that support our daily lives (changing rooms, bike storage) as well as lunch spots, local hikes and lakeside areas where we come together to socialise and celebrate.

OUR PEOPLE

Global Headquarters Teams

Most jobs take energy - these give it

Thanks to our sales teams around the world, whenever consumers want a Red Bull, a can is close at hand. Single cans and multi-packs are merchandised and sold in supermarkets, convenience stores, gas stations, restaurants, bars, e-commerce sites and at other locations, including hotels, festivals and specialty retailers. Red Bull sales teams are channel-oriented and organised into Off Premise (retailers, where the product is consumed later) and On Premise (hospitality venues, where the can is opened and enjoyed immediately). Fun fact: did you know that the first Red Bull sold was here in Salzburg in a local On Premise account? With experts in the areas of Key Accounts, Field Sales, Distribution, Category Management, Insights and Trade Marketing, our sales teams work collaboratively across business channels to build customer partnerships, secure availability and brand presence, and drive maximum consumer impact. Our sales teams maximise the steady profits that keep the entire company strong and growing.
Jobs in Sales
Red Bull’s mission is clear: we Give Wiiings to People and Ideas. Global, national and local marketing teams in over 170 countries around the world accomplish this in unique ways. We inspire, encourage, challenge and empower people to make the most of their time and talent to bring the best ideas to life. Since 1987, Red Bull has continually captured the world’s attention with 'beyond the ordinary' initiatives, events and projects including Red Bull Flugtag, Red Bull Stratos, Red Bull BC One, Red Bull Cliff Diving and countless others. Red Bull marketing teams are specialized in the areas of Sports (Events, Athletes), Culture (Dance, Music), Brand (Advertising, Consumer Activations, Consumer Insights, Consumer Collecting and Field Marketing, Product Initiatives), and Media (Communications/Earned, Content Development and Production, Managed and Owned). Often, our Field Marketing teams support initiatives in all of these areas; they work closely, both internally as a unit and cross-functionally with sales teams, to create the best consumer experiences around our brand and products as well as media projects.
Jobs in Marketing
The operations team plans and executes the production, transportation and delivery of our product around the world to meet the demand of our customers and ensure the highest quality standards within every can of Red Bull. The process begins with the Product Innovation team, developing and introducing the products consumers want most. It continues with Planning, the team responsible for supply and inventory management, including raw materials, packaging, produced beverages and POS materials. Our Procurement team sources everything needed to produce our premium beverages packaging and POS while Production is responsible for mixing, filling and packaging the beverage. Fresh and ready-to-drink cans are delivered through the entire distribution channel, to all point-of-sale outlets thanks to our Logistics team. Through it all, our Quality team assures the quality of the product by managing specifications, compliance and certifications at every point in the process. Operations works tirelessly with the most advanced systems and technology to ensure that every single time a consumer searches for, purchases, and opens a can of Red Bull, they enjoy an optimal product experience.
Jobs in Operations
The mission of our media teams is to create and program unique and authentic content that inspires and engages our consumers – and keeps them coming back for more. Through our seasoned approach to storytelling, our teams at Red Bull Media House within Media Network, ServusTV, Terra Mater, Publishing and Benevento showcase the World of Red Bull. Media teams develop, produce and commission original, 'beyond the ordinary' stories across a wide range of formats, including events, live broadcast, social media, audio media, print and online magazines, television, short and long-format programming, as well as documentaries and feature films from around the world. Our teams then programme the content to reach our audience across our network of owned and managed channels – from digital platforms to traditional television networks and editorial media partners. Media teams work cross-functionally to build and develop digital products, ensure smooth technical executions and a world-class user journey, and realise media sales opportunities and cross-platform promotions, in order to bring to life a ‘beyond the ordinary' consumer experience.
Jobs in Media
The finance team is responsible for keeping the company in financial balance. In order to achieve this goal, the team has experts in the areas of accounting, taxes, controlling, compliance, treasury, strategy, and merger and acquisitions.
Jobs in Finance
To support Red Bull's global business, IT drives automation, collaboration and decision-making based on business insights. Strategic IT functions such as concepts, architecture, management and standards are managed internally whereas other IT functions (development, operations, support) are either outsourced or automated. Media Technology teams work across the entire digital media supply chain and technology stack to facilitate the streaming and storage of content, as well as the management of digital rights and its technical infrastructure, all to support the vision of bringing content to life. A dynamic digital environment allows us to achieve our goals while being challenged and enriched by the diverse nature of our international organisation.
Jobs in IT
The legal team protects the company, as well as its employees, partners and vendors, adding value to each product line and initiative by providing proactive, reactive, and strategic legal advice and services. Well-considered guidance empowers the business to maximise opportunities while limiting exposure to unnecessary risks.
Jobs in Legal
The HR team enables Red Bull to hire, develop and grow the right people. This means supporting managers and teams with the right resources and work environment to be creative, develop individual strengths, work collaboratively and achieve the best possible results. Global HR teams include HR Information Systems, Talent Management and Compensation & Benefits while our Austria HR team includes Talent Acquisition, Business Partnering, Payroll and an HR Shared Service Center to ensure all headquarter employees are supported.
Jobs in HR
The Fashion & FanWear teams are responsible for an extensive product portfolio led by the premium fashion brand AlphaTauri and Red Bull Energy Wear, which includes the Official Red Bull Athletes Collection and a large range of Red Bull FanWear for Red Bull Racing, RB Leipzig, Red Bull BC One and many more. The team manages various brand extension programs, creating further dimensions of the Red Bull brand. They are committed to establishing business and driving innovation across product design, development, marketing and distribution, including e-commerce.
Jobs in Fashion & FanWear
Data & Analytics teams throughout the organisation support our various departments by identifying useful internal and external, structured and unstructured data sources. The consistent delivery of high-quality data is ensured by the implementation of rigorous Data Quality Management standards and processes. Additionally, the teams ensure the data is properly modelled and provide state-of-the-art decision support by applying data science and machine learning, including purpose-built and trained artificial intelligence applications. Data & Analytics teams help ensure our insights and data have the highest possible impact throughout the company by designing relevant, advanced reporting solutions.
Data & Analytics Jobs
Enter the World of Red Bull and kick-start your career with an Internship or by joining our Graduate Program. Check out the different job functions and find out which one reflects your strengths, passions and professional pursuits.
Student Jobs
Administration functions act as the backbone of the entire organisation. With a clear focus on priorities, they support processes, projects and daily deadlines, coordinate information flow within the team and interface between the business and external stakeholders.
Administration Jobs

RED BULL

Giving Wiiings to People and Ideas

Showcasing our global heroes, events and projects

Global Projects

The World of Red Bull is filled with adventure, culture, sports and innovation. Everything Red Bull does is localised, unique, and delivers on the mission to Give Wiiings to People and Ideas.

Global Heroes

We team up with athletes and artists to help them hone their talents, achieve their goals, support their communities, entertain and inspire others and constantly innovate, moving their discipline forward.