Our LocationsGermany
Red Bull launched in the German market in 1994, 7 years after the first can of Red Bull was sold in Austria in 1987. This created the launch of what was a whole new product category - Energy Drinks.
GLOBAL REACH
175You can find Red Bull in over 175 countries worldwide
PEOPLE
21,000Red Bull employs over 21,000 people around the globe
CANS
14 BillionIn 2025, Red Bull sold over 14 billion cans
Office SpotlightOur offices
Munich
Berlin
Frankfurt
Hamburg
Cologne
Munich
Berlin
Frankfurt
Hamburg
Cologne
Munich
Berlin
Frankfurt
Hamburg
Cologne

Red Bull Germany's headquarters is located near the English Garden in the Loden Frey Park in Munich; a modern industrial park that emerged from a former textile production site. The ambience of the converted factory buildings in today's lively Schwabing district is the ideal "breeding ground" for creative work. Today, when you enter the building, you're greeted by a symbolic bull and a Formula 1 car suspended from the ceiling.

Workplace

Our workplaces reflect the brand culture: creative spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the office, across Germany and around the world; facilities that support our daily lives (fitness studio, bike storage) and communal areas where we come together to socialize and celebrate.

Our PeopleRed Bull Germany Teams

Most jobs take energy - these give it

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Red BullGiving Wings to People and Ideas

Showcasing our local heroes, events and projects

Local Projects

The World of Red Bull is filled with adventure, culture, sports, and innovation. Everything Red Bull does is localized, unique, and delivers on the mission to Give Wings to People and Ideas.

The Red Bull Music Studios in Berlin are a meeting place for national and international artists, where selected production technology between state-of-the-art and rare collector's items meets extraordinary spaces.

Team BIG - Berlin International Gaming. The E-Sports organization with teams in the most prestigious leagues worldwide is competing to win and to build on its success.

Run with thousands of people worldwide at the same time. 100% of your entry fee goes directly to research that will help to find a cure for spinal cord injury.

Red Bull Basement is a global call to action empowering students to develop bold new ideas and implement tech solutions that will make a meaningful impact on their campuses and possibly the world.

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