Red Bull New York
Red Bull New York (“RBNY”) are one of 30 teams in Major League Soccer (MLS) and one of the league’s ten original charter clubs. Founded in 1996, RBNY has competed in MLS since its inception. RBNY’s First Team plays its home matches at Sports Illustrated Stadium in Harrison, New Jersey and its Second Team plays its home matches at Montclair State University. RBNY are owned by the Austrian beverage company Red Bull GmbH, after which the team is named.
RBNY’s First Team is a three-time MLS Supporters’ Shield winner and a two-time Conference Champion, while the Second Team is the 2025 MLS NEXT Pro Champion. RBNY also operates one of the nation’s premier youth soccer development programs, spanning local partnerships across New York and New Jersey. RBNY’s Academy is ranked among the top development organizations in the country.
Position Summary
The Director, Partnership sales is responsible for being a senior leader of the Red Bull New York Sales team selling significant partnerships across the Red Bull New York ecosystem. Reporting to the Sr. Director, Marketing Partnerships, this role will relentlessly prospect and drive outreach in addition to ideation of strategic assets and creating building blocks for a potential partnership, Separately, this role will engage in a partner-focused, consultative sales approach, identifying and understanding client needs, and delivering creative solutions that drive revenue.
All the responsibilities we'll trust you with:
Drive new business revenue through the sale of integrated corporate partnerships across club assets, entitlement platforms, jersey placement, digital/social, stadium inventory, experiential, youth programs and hospitality
Develop strategic outbound sales plans and maintain an active pipeline of qualified prospects through consistent outreach, networking, referrals, industry events, and relationship management.
Lead the full sales cycle from initial outreach through proposal development, pricing strategy, negotiation, contracting, and handoff to activation team
Build customized, insight-driven partnership platforms that align brand objectives with club, stadium and fan engagement opportunities
Collaborate cross-functionally with marketing, analytics, operations, legal, finance and partnership activation teams to develop compelling partnership solutions and ensure successful execution
Prepare and deliver high-level presentations to C-Suite executives, decision-makers and agency stakeholders
Stay informed on industry trends across sports, entertainment and media to identify emerging partnership opportunities
Represent the organization at industry conferences, networking events, client entertainment functions and league-related meetings
Mentor and support junior sales staff through collaboration, strategic guidance, and best practices in sponsorship sales and prospecting
Contribute to department-wise revenue strategy, inventory packaging, go-to-market planning, and overall commercial growth initiatives
Meet and exceed individual and departmental revenue goals on an annual basis
that matter most for this role:
In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
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