The Influencer Relationship Manager leads the regional team and supports the National team in shaping our creator strategy in the US. You will grow and develop a network of top tier, on-brand, loves life creators and influencers across sport and culture audiences. You will report to the Sr. Manager of Communications in the region and will have a working relationship with your National counterparts, and work cross-functionally across several teams and global offices. This is not a typical influencer marketing role, you will be about curating and developing genuine relationships with creators and influencers, building long-term partnerships based on authentic, shared passion points, and creating impactful moments that fans and followers will never forget.
All the responsibilities we'll trust you with:
Identify, establish, and maintain a roster of consistent, long-term relationships with Nationally-relevant on-brand creators and influencers in your region
Identify opportunities to co-create inspiring projects with top creators and influencers based on how Red Bull can uniquely support their goals
Develop and drive creator activation tactics such as content creation, on-site hosting, unique gifting.
Mine the organization for creative opportunities to engage and integrate creators across Brand, Culture, Sports Marketing, Athlete, and Media Network initiatives.
Cross-collaborate with Red Bull social media teams to pitch and support creator content ideas on Red Bull’s managed channels
Support priority National and Regional projects with creator integration and collaboration
Find creative ways to authentically integrate the product, brand attribution and messaging into creator channels and content
Ensure messaging to consumers through creators is on brand, engaging and inspirational
Document best practices and wins for creator activation and share key learnings across the organization
Manage and maintain creators in our shared database
Track, evaluate and manage performance for top tier creators
In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.The company beyond the can
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