A VP, Sales & Distribution (VPSD) at Red Bull Distribution Company (RBDC) is responsible for the overall financial performance and operations of their assigned territory (Midwest-Southeast) which includes multiple locations and States. This role will drive and develop a world-class retail execution team ensuring best-in-class sales and operations processes & routines. This person will build and inspire a winning team that epitomizes the Company’s Values. Key leadership traits include building, leading, coaching, and developing a high-performing leadership team including Sales and Operations. The VP, Sales & Distribution is the senior field level leader within the organization from a sales and operations perspective. As a direct report to the President and member of the RBDC Leadership team, this leader is responsible for providing executive-level leadership and guidance as a key stakeholder and influencer in the organization.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Use a high level of discretionary judgment on sales, financial, operational, and employment decisions
Lead, coach, and develop the leadership team within the territory to ensure key performance indicators and metrics are met or exceeded and that sales and distribution targets are flawlessly executed to standard
Ensure all leadership manages expenses (inventory, goods destroyed, discounts, T&E), responsible for Profit & Loss ownership across all profit centers
Develop and deliver an annual business plan for volume, execution excellence, market share, profitability, distribution development, routes, new product distribution, and volume/sales forecast
Evaluate total market conditions through the lens of Winning versus Competition. Competitive threats, changing local dynamics which may impact volume, share, profit, as well as other business metrics
Work with DSDs to define annual and monthly Key Performance Indicator (KPI) priorities, strategies, and goals for the Regions by coordinating with cross-functional departments, to ensure the attainment of volume plan and profit objectives
Ensure a consistent presence in the market with DSDs, providing training, feedback/coaching, and evaluating the performance of the DSDs, General Sales Manager, Sales Activator Managers,and entire team as well as market conditions
Report regularly on Monthly Performance Review and Quarterly Business Review needs, and other ad hoc reporting to the President, hold Monthly Performance Review (MPR) and Quarterly Business Review (QBR) meetings with DSDs to ensure open communication and address opportunities
Participate in monthly leadership team meetings, weekly LT calls and quarterly/annual LT meetings and provide feedback and insight to aid in the overall organizational decision-making process
Active participation in all business planning processes, tool development, and field support matters
100% responsible for consistent process and routine across regions
Work collaboratively and impactfully with the RBDC leadership team to achieve strategic business plan
Work directly with the RBNA Regional leadership team to ensure successful partnerships
Build a diverse organization that reflects the marketplace; embodies Red Bull’s Values and inspires the team through dynamic and effective leadership
Drive the territory to achieve overall organization KPI targets and metrics
Lead by example and ensure all leadership within the territory understands and adheres to Company standards & targets, Talent & performance management needs, and operating & safety procedures
Align the Region from the top-down with Red Bull Values, the RBDC Mission Plan, Environment, and Main Effort approach
Complete annual performance reviews with all direct reports, building and supporting Development Plans
Your areas of knowledge and expertise
that matter most for this role:
- 12+ years of management experience in both beverage supplier and distributor businesses with a Direct Store Delivery (DSD) model, including proven track record of meeting or exceeding assigned sales objectives.
- Minimum 5 years of experience leading tenured sales and distribution leaders
- Key account management experience on a district, regional or national level is considered an asset
- A proven track record of being able to inspire and lead a successful sales organization, and partnership with shared services stakeholders
- Previous P&L influence & ownership over sales teams and operations
- Working knowledge of / previous experience managing organizations to DOT compliance, OSHA regulations, and other Employment Law needs
- Exceptional leadership skills to provide coaching, mentoring, training and development, performance evaluations, and corrective feedback/discipline
- Excellent verbal and written communication skills, including impactful presentation capabilities
- Strong computer skills in Microsoft Word, PowerPoint, and Excel
- Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, Circana)
- Outstanding organizational skills as demonstrated by an ability to set and handle multiple priorities
- Fluent in English
- Travel 50-60%
- Permanent
- Benefits eligible
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