Red Bull North America
The Category Advisor Analyst plays an important role on the Red Bull Walmart Category Advisor Team by providing strategic analytics, shopper insights and modular expertise while supporting one of the fastest growing and dynamic categories in the Food and Beverage industry. The Category Advisor Analyst candidate requires advanced working knowledge of all resources and tools required to complete and present category development related projects. Data resources and tools include syndicated scan (Circana/Nielsen), advanced JDA, planogram/matrix automation and retailer transaction/loyalty data (i.e., Luminate), BI/Tableau reporting, Numerator, etc. This position will provide reporting and JDA space support and act as the key Category Management resource on the Walmart category advisor team.
Key internal interactions are with the Red Bull Walmart Category Advisor Team lead by the Sr. Category Advisor. Externally, this position primarily interacts with buyers, modular planners and other internal Walmart teams.
All the responsibilities we'll trust you with:
Assist the Energy Drink Category Advisor team support the Walmart buyer with the modular process.
Creation and execution of modulars in JDA (i.e., product libraries, custom highlights, labels, tables, etc.).
Maintain store and item master trait lists and communication with relevant Walmart teams.
Utilize planogram automation processes (Engine, Shelf IQ, etc.) while driving shopper centric planograms.
Creation of category and shopper presentations, founded on research and analysis to achieve category and retailer objectives using best-in-class industry tools (Mintel, Kantar, Luminate, Circana, Numerator, etc.).
Track, measure, and communicate results from in-store and online category initiatives.
Research mindset, seeking to always answer the questions of how and why and provide depth to audiences.
Track record for building winning customer relationships.
Strategic and start-up attitude, eager to learn, and elevate the Energy Drink category at Walmart.
General analytic curiosity and willingness to adopt/learn new approaches to analyzing data.
Apply third party research resources to inform and direct strategy for the channel and the category.
Work with the Shopper and Consumer insights teams to identify key shopper groups or purposes at Walmart.
Generate and interpret reports, turning insights into action that support Walmart’s category development strategy.
Support Walmart buying team needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and customer service.
that matter most for this role:
In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the canChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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