The Brand Specialist works closely with the Brand Manager on understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption. They run the day-to-day “brand operations” in the fields of research, advertising, branding, new products and packaging initiatives and brand projects. Together with the Brand Manager, they are the “guardians of the brand”.
Areas that play to your strengths
All the responsibilities we'll trust you with:
- Supports the Brand Manager with turning data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.
- When focusing on the younger segment of the target group, monitors the consumer's perception about brand and products in social media.
- Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12 month consumption, TOM awareness and brand salience.
- Support and contributes the "brand part" of projects of marketing peers as well as on/off premise and trade marketing.
- Builds new cross-functional tools, such as sales/marketing programs or trade marketing.
- Works closely with the Brand Manager and all other country marketing specialists and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insights.
- Instigates and participates in creative sessions to develop tactics and assess best practice case studies.
- Always has the "consumer" and "brand" eye in every single project and ensures we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity.
- Supports the Brand Manager in creating branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.
- Develops and implements the ideal advertising plan ensuring international and local learnings and the right country-specific level of digital and social components, and always with international best practices in mind.
- Works closely with the Digital Team to amplify the impact of advertising on own, earned and paid media channels.
- Supports the Brand Manager with controlling creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output.
- Supports the Brand Manager with managing the media agency with prudence, to ensure a best possible value-for-money advertising plan.
- Annually reviews media planning and buying with the agency and international together with the Brand Manager.
- Support and manage solid product launches together with sales, finance and other marketing functions and act as the key contact for Red Bull HQ.
- Understand which packaging solution addresses country specific needs, as well as lead and/or manage the launch proposal.
- Supports the marketing team in developing and implementing the annual business plan.
- Prepares, together with the marketing team, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team.
- Ensures proper project and budget tracking and stays within the agreed budget.
- Delivers the brand part of the business plan.
- Builds and maintains strong, transparent, and trusting partnerships with internal stakeholders, management, and personnel.
- Manages and strengthens relationships with creative and media agencies to ensure high-quality service delivery and contractual compliance.
- Proactively identifies and establishes strategic partnerships with cross-industry brands to drive mutual growth and brand salience.
- Develops and executes innovative co-branding initiatives that leverage external resources to achieve win-win outcomes and expand brand reach.
Your areas of knowledge and expertise
that matter most for this role:
- At least 2 years of marketing experience, ideally within the FMCG industry or related consumer-facing sectors.
- A proactive "can-do" attitude, with a strong desire to learn and apply brand marketing best practices in a fast-paced environment.
- Ability to understand consumer behavior, with experience in translating market data or research into actionable marketing ideas.
- Strong organizational and project management skills, ensuring projects are delivered on time and within the agreed budget.
- Solid communication and interpersonal skills, with the ability to coordinate effectively with internal teams and external agencies.
- Basic commercial acumen, including an understanding of market trends and a comfortable familiarity with tracking campaign performance.
- Experience in partnership coordination, such as supporting co-branding activities or managing vendor relationships to achieve shared goals.
- Adaptability and resilience, capable of managing priorities and following through on tasks under minimal supervision.
- Fluency in both English and Mandarin, with the ability to communicate ideas clearly in a professional setting.
- A genuine passion for the Red Bull brand, aligned with our core values of high performance and creativity.
- Travel 0-10%
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