MarketingFull-time

Brand Marketing Specialist - Distribution Partner Atlantic Brands d.o.o.

ATLANTIC BRANDS D.O.O. ZA PROMET I USLUGE BEOGRAD

The Brand Specialist works on understanding and gathering consumer insights and market research, specifically what drives tom awareness, brand salience and per capita consumption. Working closely with the brand manager to contribute to the annual business plan by creating, planning and executing brand, advertising, new products and packaging initiatives while ensuring the brand is portrayed in the right way.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Work closely with the Brand Manager and all other country marketing specialists and International HQ specialists to share learnings, best practices, align plans, and share the latest updates and insights.
Instigate and participate in creative sessions to develop tactics and assess best-practice case studies.
Always have the "consumer" and "brand" eye in every single project and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity.
Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12 month consumption, TOM awareness and brand salience.
Create branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.
Develop and implement the ideal advertising plan ensuring international and local learnings and the right country-specific level of digital and social components, and always with international best practices in mind.
Control creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world-class creative output.
Manage the media agency with prudence, to ensure the best possible value-for-money advertising plan.
Annually review media planning and buying with the agency and international.
Leads and manages solid product launches together with sales, finance and other marketing functions and acts as the key contact for Red Bull HQ.
Understands which packaging solution addresses country-specific needs, as well as leads and manages the launch proposal.
Collects all learnings to share locally and with International HQ.
Turns data into compelling insights that are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.
When focusing on the younger segment of the target group, monitors the consumer’s perception of the brand and products on social media.
Supports the Brand Manager to develop and implement the annual business plan.
Prepares, together with the Brand Manager, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team.
Manages and maintains the agreed budget.
Strengthens agency service and client/agency relationships.
Builds a strong, transparent, trusty partnership and cooperation with management and personnel.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

Minimum of 1 year experience in a similar position within the FMCG sector.
Clear understanding of competitor activity and consumer behavior in a brand and FMCG context
Generates consumer insights and translates them into successful brand initiatives.
Implements the business strategy successfully, while managing associated changes and people processes.
Strong analytical ability and commercial acumen to understand financial statements and market trends.
High standard of integrity with a passion for the brand and commitment to Red Bull values.
EDV (Word, Excel, Power Point, etc.)

• University degree in Marketing, Communications, Economics or related fields
Fluency in English and local language
Travel 0-10%

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Apply Now

The employer is ATLANTIC BRANDS d.o.o. BEOGRAD, which operates as the distribution partner for Red Bull in Serbia.

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In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

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