National Brand Marketing Manager
The Brand Manager is responsible for understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand & product affinity and per capita consumption. Works closely with the Marketing Manager to contribute to the annual business plan by creating, planning and executing brand initiatives, the advertising plan, new products and packaging launches whilst ensuring the brand is portrayed in the right way.
Areas that play to your strengths
All the responsibilities we'll trust you with:
- Turns data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.
- With a focus on the younger segment of the target group, monitors the consumer’s perception about brand and products in social media.
- Trains and supports marketing peers as well as On/Off Premise and Trade Marketing with their projects.
- Supports the Marketing Manager conducting impromptu brand training.
- Collaborates & ensures synergy on any trade/marketing initiatives.
- Builds and provides training on new cross-functional tools, such as sales/marketing programs or trade marketing.
- Works closely with the Marketing Manager, regional team and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insights.
- Continually re-applies successful models.
- Instigates and participates in creative sessions to develop tactics and assesses best practice case studies.
- Delivers the brand part of the business plan.
- Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12 month consumption, TOM awareness and brand & product affinity.
- Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.
- Develops and implements the ideal country-specific advertising plan ensuring international and local learnings, taking best practices in to consideration and with the right level of digital and social media integration.
- Works closely with the Media Network Team to amplify the impact of advertising across Owned, Earned, and Social Media channels.
- Controls creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output.
- Manages the media agency with prudence, to ensure a best possible value-for-money advertising plan.
- Annually reviews media planning and buying with the agency and international.
- Leads and manages solid product launches together with sales, finance and other marketing functions and acts as the key contact for Red Bull HQ.
- Understand which packaging solution addresses country-specific needs, as well as leads and manages the launch proposal.
- Collects all learnings to share locally and with International HQ.
- Supports the Marketing Manager to develop and implement the annual business plan.
- Prepares, together with the Marketing Manager, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team.
- Manages and maintains the agreed budget.
- Builds a strong, transparent, trusty partnership and cooperation with management and personnel.
Your areas of knowledge and expertise
that matter most for this role:
- FMCG brand marketing skills, knowledge, and a minimum of 8 years of proven experience.
- Clear understanding of competitor activity and consumer behaviour in a brand and FMCG context.
- Generates consumer insights and translates them in to successful brand initiatives.
- Implements the business strategy successfully, while managing associated changes and people processes.
- Strong analytical ability and commercial acumen to understand financial statements and market trends.
- Effective negotiation and interpersonal skills.
- High standard of integrity with a passion for the brand and commitment to Red Bull values.
- An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’.
- Ability to focus and follow through on priorities and deliver quality results.
- Proven experience interpreting T&A and Nielsen data to monitor brand health, track market share, and inform brand strategy.
- Proven leadership experience building, leading, and nurturing high-performing teams.
- Travel 0-10%
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