MediaIntegral

Programming Specialist

Lisbon, Portugal

The Programming Specialist leads programming of Owned (redbull.com & Red Bull TV) and Managed 3rd party (TikTok, Facebook, Instagram, etc.) channels, along with the community management across them, and builds on the organization’s business plan by creating and implementing cross-platform programming strategies in support of the organization’s wider marketing mix. She/he drives brand love via organic engagement with as large an audience as possible across metrics such as reach, engagements, frequency, and length of interaction, by ensuring Red Bull generates word of mouth with the right content on the right account/platform at the right time.Ultimately this role brings a wealth of industry knowledge across social, web and emerging digital channels, with the ability to put strategy into action by bringing stories to life, engaging audiences at scale, and bringing constant value to their peers in the organization.

RESPONSABILIDADES

Áreas que combinam com os teus pontos fortes

Todas as responsabilidades que te iremos confiar:

Defines content programming priorities and creates plans together with the Media Network and Marketing teams, informed by past content performance and expert understanding of current and potential future audience behavior.
Constantly sharpens strategies of Owned and Managed channels, identifies potential programming partner channels, and builds consistent holistic programming and release plans across the network.
Optimizes channel performance and experience through scheduling, featuring, customized functionalities and smooth consumer journeys.
Briefs specific content needs with Content team to maximize performance depending on platform and goals. Develops activation plans with the Brand and Communications departments to maximize reach of this content.
Runs Social Media and Community Management, Programs local redbull.com and Red Bull TV, and works closely with Creator Marketing (Influencer) lead

EXPERIÊNCIA

As tuas áreas de conhecimento e experiência

o mais importante para esta função:

Digital Media experience with at least 3 years of management experience in digital programming of channels/platforms.
Past experience running social media accounts and/or programming websites and apps
Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior
Constant sense of online trends and knows how to drive Word of Mouth online
Strong communicator, knows how to constantly uplevel digital knowledge in the organization
Clear understanding of competitor activity and consumer behaviour in both a media and FMCG business context
Passion for the Red Bull brand, its content and values, and understands how to translate this into driving brand love in an online environment through media
Lives and breathes media on the internet
Excellent digital industry knowledge
Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives
Hands-on, not afraid to run accounts when needed
Curious, open, creative
Leadership skills, good presenter and motivator
Problem solver and good mediator aligning and coordinating conflict of interest

University degree in Marketing, Communications, Management or other relevant field
English; Portuguese
Viagem 10-20%

LOCAL DE BASE

LisbonLisbon, Portugal

PortugalRed Bull Portugal

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OPORTUNIDADES RELACIONADAS

Procuras algo mais?

Red Bull

A Dar asas a pessoas e ideias desde 1987

Nos anos 80, Dietrich Mateschitz desenvolveu uma fórmula conhecida como Red Bull Energy Drink. Este não foi apenas o lançamento de um produto completamente novo, na verdade, foi o nascer de uma categoria de produto totalmente nova.

A empresa para além da lata