Red Bull North America

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Red Bull launched in the US in 1996, 9 years after the first can of Red Bull was sold in Austria in 1987. This created the launch of what was a whole new product category - Energy Drinks.

Today, Red Bull operates within 175 countries selling over 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life; providing the forum for you to use your talent, follow your passion and make an impact. Red Bull North America is made up of more than 4,500 dynamic, creative individuals working together to grow the brand and deliver great products and experiences, Giving Wiiings to People and Ideas.


Santa Monica

Red Bull North America is headquartered in sunny Santa Monica, an energetic coastal city in the heart of Los Angeles County. Our three unique HQ offices are on the same block, easily accessible by foot, bike, car, or train (yes, LA has trains), and neighbor some of the most recognizable household brands in entertainment, tech, and consumer goods. In addition to the Red Bull North America headquarters in Santa Monica, we have 12 other offices located throughout the US, home to our regional Sales, Distribution, and Marketing teams.


Our workplaces reflect the brand culture: creative spaces that stimulate collaboration and innovation; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the office, across the US and around the world; two gyms and a cafe that support our daily lives and communal areas where we come together to socialize and celebrate.


Giving Wings to People and Ideas

Showcasing our local heroes, events and projects

Local Projects

The World of Red Bull is filled with adventure, culture, sports, and innovation. Everything Red Bull does is localized, unique, and delivers on the mission to Give Wings to People and Ideas.

Local Heroes

We team up with American athletes and artists to help them hone their talents, achieve their goals, support their communities, entertain and inspire others and constantly innovate, moving their discipline forward.

Local Events

Our events enable once-in-a-lifetime experiences where the participants are heroes of the day!


You’ll find us in over 175 countries


Join the team in the US

Red Bull athlete Sasha DiGiulian with headband is smiling
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