MarketingFull-time

Athlete Marketing Manager

Auckland, New Zealand

Lead the charge in redefining sports marketing and take Red Bull’s athlete program to the next level. As the Athlete Marketing Manager, you’ll manage a diverse portfolio of world-class athletes across multiple sports and disciplines, scouting emerging talent and creating impactful activations. Working closely with professional athletes, you’ll help them realise their dreams while driving brand awareness, product relevance, and inspiring consumers. From ideation to execution, you’ll deliver innovative projects and campaigns that amplify athlete stories and showcase Red Bull’s role as a leader in sport and energy.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

- Develop and manage a diverse, high-impact athlete portfolio across sports.
- Drive a forward-thinking Athlete Marketing strategy aligned with Red Bull’s global priorities.
- Scout emerging talent and future-proof Red Bull’s athlete portfolio with a perfect brand fit.
- Build partnerships within New Zealand’s sports industry to identify trends and talent.
- Leverage athletes to boost brand awareness, product placement, and consumer engagement.
- Collaborate with Red Bull Media House to deliver cutting-edge projects and media exposure.
- Build strong relationships with athletes, providing tailored marketing, communications, and performance support.
- Manage athlete contracts, branding, product integration, and event participation.
- Support athletes during contests, activations, and high-profile moments.
- Collaborate with cross-functional teams to maximise athlete impact in events and campaigns.
- Lead innovative athlete projects from ideation to execution.
- Create and amplify unique athlete stories across Red Bull and media channels.
- Develop activation plans to increase consumer engagement through athlete-led initiatives.
- Foster collaboration and synergies with other global Red Bull markets.
- Manage athlete calendars, contracts, and budgets effectively to deliver maximum ROI.
- Track key performance indicators (KPIs) and analyse athlete impact for strategy optimisation.
- Maintain high standards in professionalism, compliance, and efficiency.
- Build strong relationships with local and international stakeholders, including athletes, agencies, and media.
- Lead athlete contract negotiations, ensuring alignment with brand goals and athlete needs.
- Travel to key sporting scenes to scout talent, build networks, and foster partnerships.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

Studies in sports, science, marketing and/or health preferred
5+ years in the sports industry.
3+ years working with professional athletes
Strong sports industry network across athletes, coaches, federations, and media.
Creative thinker with a passion for sport and a deep understanding of the industry.
Strong relationship-building, leadership, and negotiation skills.
Proven ability to deliver innovative projects, activations, and athlete campaigns.
Experience with marketing, media platforms, and event management.
Results-driven, entrepreneurial, and motivated to push boundaries.

Travel 20-30%

WHERE YOU'LL BE BASED

AucklandAuckland, New Zealand

New ZealandRed Bull New Zealand

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Apply Now

In return, Red Bull will offer you a competitive remuneration package. You will become an integral member of our high performing team and will receive world-class training and development opportunities. We are proud we have a supportive & inclusive team culture. Our mission of Giving Wings to People and Their Ideas also extends to our team. Our people have the freedom to work on what matters in the way they want to. To ensure we give our people Wiiings we challenge everyone to develop towards mastery in their field and champion this by giving everyone rich job experiences and ongoing coaching and professional development opportunities. Doing the right things has always been part of Red Bull’s DNA. This is demonstrated through our commitments to keeping our team safe, leaving our playgrounds better than we find them (sustainability) and ensuring we have the right 11 players on the field. We are a social organisation where global and local collaboration is expected and encouraged. Our people are empowered to work with professionalism, focus, responsibility, and passion as a Red Bull Entrepreneur. Join us for your next adventure where you will be able spread your wings and realize your true potential. If this role energizes and excites you apply today to start your journey at Red Bull. You warrant that: • You have read and understand the Privacy Statement and the Red Bull New Zealand Privacy Policy. • You are qualified to work in New Zealand and understand that Red Bull New Zealand may require you to provide evidence of this to comply with its obligations under the Immigration Act 2009. • All the information you have submitted to Red Bull New Zealand Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull New Zealand Ltd.

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In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

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