Executive On Premise (Musketeer)
The Musketeer is the face of Red Bull within the On Premise universe, combining deep beverage expertise, entrepreneurial thinking, and long-term partnerships with key decision-makers. Acting as a trusted advisor across premium On Premise accounts including nightclubs, bars, pubs, hotels, airports, events, concerts, and music festivals. They bring the brand to life through exceptional consumer experiences, strategic commercial execution, and innovative activations.
This role offers the opportunity to build meaningful relationships with some of the industry's most influential partners while shaping how consumers experience one of the world's most iconic brands. Their mission is to strengthen Red Bull's presence across the On Premise channel by ensuring best-in-class availability, visibility, and execution at every point of consumption, ultimately driving sustainable business growth and reinforcing Red Bull as the beverage of choice wherever consumers live the brand.
Areas that play to your strengths
All the responsibilities we'll trust you with:
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Build and nurture “kindred spirits” inside strategic hotels (concierge, bar managers, beverage directors, F&B directors).
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Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliant knowledge and leverage of all brand properties.
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Represent the brand with professionalism and deep understanding of the hospitality environment.
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Be perceived as a credible reference within the hotel sector, with strong presence and influence across F&B leadership teams.
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Deliver On Premise know-how adapted to each consumption point inside the hotel.
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Permanent teamwork with other Musketeers and communication with his Regional Manager.
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Develop relative industry relationships (key hospitality stakeholders, F&B leaders, concierge managers, event/wedding planners.) that results in business building initiatives.
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Ensure availability and premium High 5 execution around 3rd party and Red Bull events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money.
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Negotiate premium presence and added-value elements.
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Identify and execute creative experiential opportunities. Corporate conferences & weddings all year long.
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Grow & protect On Premise accounts in the related region. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution.
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Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory.
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Identification, care and continuously development of local and regional On Premise accounts by a proper Route Planning.
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Set volume goals with each account that includes execution against Red Bull KPI’s. Review business volume and all business building initiatives permanently.
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Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution.
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Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing.
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Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS …).
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Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value.
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Fulfilment of report dead lines.
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Management of the local on-premise Budget. Bottom up planning and tracking of all marketing tools.
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Observation and reports of competitor activities.
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Identify hotel openings and strategic opportunities.
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Identification of EPC outlets.
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Implement the On Premise strategy for Hospitality.
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Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international on -premise guidelines.
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Engage and differentiate the brand through innovative support following the On Premise vision of bringing added value to our customers.
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Securing the fulfilling of all International and national On Premise guidelines and the execution standards to reach a vertical growth in their customers. Continuously tracking of results accordingly.
High 5 Execution:
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Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage.
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Perfect Visibility: Stages perfect visibility in order to optimize sales.
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Consumption Activation: Sells in appropriate consumption activation tools and communication pieces.
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Right Price: Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines.
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Menu placements: Ensures Red Bull products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink.
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Your areas of knowledge and expertise
that matter most for this role:
- Recent graduates (Bachelor’s degree in Marketing, Business Administration, or related field).
- Knowledge of Microsoft Office applications (Word, Excel, and PowerPoint).
- Excellent communication skills, active listening, and negotiation abilities.
- High self-motivation and ability to work independently in a fast-paced, high-energy environment.
- Intermediate or advanced English.
- Valid driver’s license.
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