THE ENTREPRENEUR OF THE TERRITORY
Own the assigned portfolio of outlets and segments by analysing customer potential, prioritising the opportunity universe and building effective routing, call cycles and coverage plans aligned with channel goals.
Prospect, acquire and manage catering operators, franchise chains and corporate accounts, coordinating business development and execution across their sites.
Develop new and existing accounts by improving distribution, portfolio, availability, visibility, activation and sales performance.
Map the complete site and identify every relevant sales touchpoint, decision-maker, caterer and supply route.
Plan customer visits with clear objectives, complete agreed follow-up actions and maintain accurate outlet, account and opportunity data in GET.
BUILD THE 2ND HOMEGROUND
Accelerate Red Bull’s ambition to become
Be number 1 in the Work Occasion by winning across catering operators.
Ensure Red Bull is listed and activated across all relevant sales touchpoints, including canteens, cafeterias and micro-markets.
Identify the operating model and decision-making structure behind each site. Where a third-party caterer or chain headquarters is involved, coordinate the next steps with the relevant Key Account Manager.
Turn national and regional agreements into local execution and unlock bottom-up opportunities with regional, local, independent and self-operated partners.
Use strong product and category knowledge to recommend the right portfolio for the consumer occasion, segment and available space.
DELIVER EXECUTIONAL EXCELLENCE
Execute the High 5 standards in catering: the relevant Key portfolio, perfect placement, perfect visibility, consumption activation and winning versus competition.
Secure the right product in the right location, with Red Bull positioned in the main placement and strike zone, supported by relevant facings and planograms.
Drive chilled visibility through correctly placed and activated Red Bull coolers, ideally near the cashier, snack zone or another high-footfall point of decision.
Implement permanent and impactful consumption activation that communicates the product, functional message and price at the point of decision or purchase.
Complete implementation and quality control, ensuring agreed standards remain in place and equipment, POS materials and activations are used correctly.
THE CANBASSADOR
Be the reliable and knowledgeable partner for site managers, food and beverage managers, chefs, caterers, vending operators and other decision-makers.
Build trusted relationships at unit and district level, while supporting multi-level relationships managed by Regional On Premise and National Key Account teams.
Embody Red Bull values through responsibility, passion, focus and professionalism, strengthening customer affinity for the brand and portfolio.
Communicate confidently, listen actively, clarify customer needs and translate opportunities into mutually beneficial commercial and activation solutions.
COLLABORATION AND BUSINESS DISCIPLINE
Collaborate closely with the Regional On Premise Manager, Key Account Managers and On Premise Marketing to coordinate information, field support and execution.
Share account and market feedback with the relevant stakeholders, particularly where national agreements, operator relationships or investment decisions are involved.
Maintain high data quality in GET, including decision-makers, provider and operator information, touchpoints, supply method, sales, execution status and next actions.
Use hunting lists, monthly reporting, the catering and vending resources, and the POS toolbox to manage the territory and track progress against locally defined KPIs.
