Distributor Management
Manage and develop distributor relationships. Set and review sales, distribution, and execution targets. Conduct regular business reviews and training sessions. Coach distributor teams through field visits. Ensure Red Bull merchandising and execution standards are followed. Implement incentive programs to drive performance. Act as a trusted business advisor to distributors and customers.
Distributor Organization & Accountability
Understand distributor structure, systems, and decision-making processes. Build relationships with key stakeholders from owners to managers. Identify and engage the right people responsible for business execution.
Business Planning & Budget Management
Develop annual business plans with distributors. Align on sales forecasts, distribution targets, investments, and KPIs. Manage POS allocation and monitor progress against plans. Manage assigned budgets, including incentives, POS, and promotional investments.
Sales Operation Execution
Daily distributor order processing and monitoring delivery completion in coordination with Operation team. Monthly sales and sales allowance/distribution incentives/distribution related costs reconciliation in coordination with Finance team
Business Intelligence
Utilize Red Bull systems and reports to drive performance. Analyze market and competitor trends. Ensure accurate and timely distributor data reporting.
Cross-Functional & Strategic Responsibilities
Support inventory and GTM strategy execution. Monitor market, customer, and competitive developments. Collaborate with sales and marketing teams to achieve business objectives. Identify and mitigate business risks. Represent Red Bull's brand, values, and culture at all times.