Motorsports Marketing Manager
Do you live and breathe motorsports?
Whether it's Formula 1, MotoGP, Super GT, drifting, rally, JDM culture, motorcycles, or grassroots racing, this is an opportunity to help shape the future of motorsports marketing for one of the world's most iconic brands.
At Red Bull, we don't simply sponsor motorsports. We create culture, build communities, and connect local scenes with global platforms. As our Motorsports Marketing Manager, you will be responsible for creating meaningful business impact through motorsports in Japan by developing partnerships, delivering activations, and bringing world-class global properties to life in the local market.
You will drive the development and execution of Red Bull's motorsports strategy in Japan, working across automotive, motorcycle, drifting, and broader motorsports communities.
Partnering closely with local stakeholders, global motorsports teams, and cross-functional departments, you will identify opportunities that strengthen Red Bull's presence within the Japanese motorsports ecosystem while delivering measurable business and brand impact.
Areas that play to your strengths
All the responsibilities we'll trust you with:
- Develop and execute Japan's motorsports marketing strategy.
- Identify opportunities to connect local motorsports communities with Red Bull's global assets.
- Build relationships with automotive manufacturers, racing teams, federations, event organizers, and key industry stakeholders.
- Support business growth through motorsports partnerships and activations.
- Lead end-to-end planning and execution of motorsports-related campaigns and events.
- Manage multiple projects simultaneously across different stakeholders.
- Coordinate local and global motorsports initiatives including Formula 1, MotoGP, WRC, drifting, and automotive culture projects.
- Ensure projects are delivered on time, on budget, and to Red Bull's quality standards.
- Build and maintain relationships across Japan's motorsports ecosystem.
- Negotiate and manage contracts, partnership agreements, and budgets.
- Identify opportunities to leverage Red Bull athletes, teams, and global properties in the Japanese market.
- Work closely with Sales, Brand Marketing, Communications, Media Network, Procurement, Finance, Legal, and global motorsports teams.
- Coordinate internal and external partners to deliver impactful activations.
- Act as a key connector between local opportunities and global resources.
- Contribute to compelling motorsports content and activation ideas.
- Support storytelling initiatives that strengthen Red Bull's credibility and relevance within Japanese motorsports culture.
Your areas of knowledge and expertise
that matter most for this role:
- Deep interest in motorsports and strong knowledge of the Japanese motorsports landscape.
- Minimum of 5 years' experience in project management, event marketing, sponsorship, brand marketing, sports marketing, or partnership management.
- Experience managing budgets, contracts, and external stakeholders.
- Ability to coordinate complex projects involving multiple teams and partners.
- Strong communication and relationship-building skills.
- Native level Japanese language skills.
- Business level English communication skills.
- Travel 10-20%
Looking for something else?
- Type any country, city, state...
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