Red Bull’s mission is clear, we ‘Give Wings to People and Ideas’. Each marketing team accomplishes this in unique ways. We inspire, encourage, challenge and empower people to make the most of their time and talent to bring the best ideas to life. Since 1987, Red Bull has continually captured the world’s attention with Beyond the Ordinary initiatives, events and projects including Red Bull Flugtag, Red Bull Stratos, Red Bull BC One, Red Bull Cliff Diving and countless others.
Red Bull Italy’s marketing teams have national, regional, and local roles. These teams are specialized in the areas of Sports (Events, Athletes), Culture (Dance, Music), Brand (Advertising, Consumer Activations, Consumer Insights, Consumer Collecting and Field Marketing, Product Initiatives), and Media (Communications/Earned, Content Development and Production, Managed and Owned). Often, our Field Marketing teams support initiatives in all of these areas; they work closely, both internally as a unit and cross-functionally with sales teams, to create the best consumer experiences around our brand, beverage products and media projects.
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