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The Field Marketing Manager is responsible for building the local face of Red Bull within their region (North East Italy – Triveneto, Emilia-Romagna and Marche)&#xa0;in the most relevant way and in line with the global and national strategies and priorities. He/she builds strong local networks, including opinion leaders and key influencers both online (social media) and offline. He/she creates and implements marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture, and Communications), leveraging On Premise, Off Premise, and New Business opportunities, and encompassing local needs and specificities, thus impacting the heart of local consumers and ultimately leading to the successful development of the business. The Field Marketing Manager is constantly out "in the field" to make things happen; this is not an "office" job.

Marketing

Italian

Bologna

Emilia-Romagna

Italia

Europe

Red Bull S.r.l.

Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early.Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities.Ensure digital and social media sit at the heart of every field marketing activity. Identify and selectively support cross-marketing opportunities (with sales, marketing and Red Bull Media Network).

Timely manage logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in premium appearance.Develop and manage the regional budget with the support of the line manager and specialists.Constantly identify cost saving opportunities and other efficiencies for the company in the region.Manage field expenses and general administration.Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value such as expertise, networks, goods, budget or facilities.Outsource local media-related activities to the right regional experts to maximize outcome. Coordinate with agencies and specialized companies when outsourcing event logistics.Share best practices with team and Line Manager.

Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.Source, hire, train and manage Field Marketing Specialists (FMS) who fit the brand, have a Red Bull attitude and perfectly fit the field scenes.Coach FMS in sourcing, hiring and training their Student Marketeers and approve every hiring personally.Set regional objectives and clear goals for FMS to ensure accountability to their key deliverables and conduct on-going, mid-year and end of year performance evaluations.Provide on-going coaching and support to ensure FMS achieve their deliverables. Regularly assess and identify development needs of the FMS working closely with the Head of Field to help make it happen.Identify and nurture key talent for the potential space-to-shine opportunity. Train the regional team (including sales) on necessary brand strategies and relevant execution guidelines.

Field Marketing Manager North-East (Triveneto, Emilia Romagna, Marche)

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