Key Account Manager, Grocery Channel
The Grocery Channel Key Account Manager (Grocery KAM) primary objective is to source, pitch, setup, execute and develop new grocery customers to expand Red Bulls customer reach. You will specifically be focused on generating new profitable business within Grocery Channel.
Key Responsibilities include: developing strategic business relationships with new Grocery Channel partners and existing customers. Expanding reach and points of sale where Red Bull can be sold through establishing and maintaining distribution. Implementing channel strategies, coordinating sales objectives, effectively managing budgets, executing national programs, and 360 marketing efforts with their sales, marketing and distribution counterparts.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Utilizes a strong understanding of relevant Grocery Channels, to source viable “new business” opportunities to expand reach and distribution of Red Bull.
Ongoing identification of new customer opportunities, lead generation, sales call preparation, meetings to pitch & close new business.
Strong negotiation and sales skills, capable of selling to both field level and regional head offices.
Provides ongoing account maintenance and regional channel direction.
Builds clear, concise, and actionable recaps for Red Bull Canada’s HQ.
Creates ‘best-in-class’ expectations with regards to distribution, visibility, and pricing.
Ensures new account growth plans & KPI goals are planned out by distributor by channel for each year.
Manages the monthly results vs sales targets, budget, and ROI.
Works with Distribution Managers (DPMs)/Distribution Partners (DPs) and Field teams on all new business opportunities to establish optimal service frequency implementation.
Clear and collaborative planning/communication between Red Bull Canada’s distribution department regarding DSD routes to market.
Identifies and outlines promotional tactics by customer and initiative.
Executes national and regional promotions across all customers.
Creates synergies between sales & marketing through coordinated sampling efforts with Field Marketing.
Participate in regional team’s 360 planning/marketing direction.
Analyze performances, identify optimizations, and build recommendations.
Track and share competitors’ activity.
Communicates success that can be replicated by other Retail channel team members.
Participate in monthly/quarterly Grocery Channel program communication to DPMs & DPs, Field teams and Red Bull Canada.
Assist DPMs in building DP capabilities across key Grocery Channel customers.
Manages and tracks results monthly for channel specific and external reporting.
Shares best practices with customers in an effort to duplicate success in similar accounts.
Builds collaborative business plans with key stakeholders within the Red Bull Canada framework (Insights, Field Marketing, Communications, Digital Marketing, Sport Marketing, Regulatory, eCommerce).
Regular business updates and analysis with Director of Retail Sales.
Participates and drives regional data for distributor meetings in regards to Grocery Channels sales insights.
Your areas of knowledge and expertise
that matter most for this role:
- 3+ years sales experience in Off-Premise/Key Accounts/Business Development/Distribution.
- In-depth knowledge of the CPG industry and trade.
- Experience and success in driving new business development.
- Strong self-starter who takes initiative and has a real passion to win.
- Creative solutions oriented mindset.
- Exceptional communication skills, including presenting, negotiating, and training abilities.
- Strong planning and project management competencies.
- Must be extremely proficient in Microsoft Excel and PowerPoint.
- Required: Bi-lingual in both French and English.
- Bachelor’s Degree required.
- Travel 20-30%
- Permanent
- Benefits eligible
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Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
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Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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