Areas that play to your strengths
All the responsibilities we'll trust you with:
Establish and nurture relationships with key influencers, industry players and business partners (including, but not limited to, outlet owners/managers, bar staff, distribution partners, promoters, agencies, etc.)
Build affinity and understanding of the Red Bull brand and products within your network.
Be seen as the credible, reliable and knowledgeable face of Red Bull On Premise.
Deliver excellence with Red Bull's premium brand image in all activities and execution.
Know your territory like the back of your hand.
Follow the company's strategy, create innovative measures and lay the foundation in areas where Red Bull will exploit its full potential in the future.
Master the On-Premise universe by staying on the cutting edge of industry knowledge, trends and new opportunities (accounts, occasions, consumers).
Manage internal and external resources (materials, tools, budget) to drive efficiency and effectiveness.
Collaborate with internal (especially on premise- and culture- marketing) and external stakeholders (artists, promoters, agencies, creatives) to leverage business success
Deliver premium execution and creative value-adds to enhance Red Bull's brand image and increase consumption at events (Red Bull events, 3rd party such as para-gastronomy and festivals)
Build and maintain long-lasting collaborations with key stakeholders.
Negotiate win/win partnership agreements which add value to both Red Bull's business and customer's business.
Leverage your impressive communication, sales and marketing ability to keep Red Bull number one On Premise.
Drive and expand the business by identifying the right sales and marketing occasions in which Red Bull should be present (brand, product).
Turn insights into impactful programmes to drive sales and leverage the Red Bull brand image.
Measure success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity.
Grow & protect On Premise accounts in the Area. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution
Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory
Identification, care and continuously development of local and regional On-Premise accounts by a proper Route Planning
Set volume goals with each account that includes execution against Red Bull KPI’s.
Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution
Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing
Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage
Visibility: Stages perfect visibility to optimize sales
Consumption Activation: Sells in appropriate consumption activation tools and communication pieces
Right Price: Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines
Menu placements: Ensures Red Bull products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink
Ensure availability and premium High 5 execution around 3rd party and Red Bull events
Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money
Attendance on key 3rd party and Red Bull events
Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations
Your areas of knowledge and expertise
that matter most for this role:
- Minimum of 2 years’ experience in sales and marketing in FMCG with track record of success
- Strong On Premise industry knowledge, contacts and experience in the On Premise
- Previous experience working in the hospitality, nightlife and/or FMCG industry preferred.
- Basic market knowledge and integration into local On Premise industry and community is beneficial.
- Self-motivated and ability to work independently in a high energy, fast-paced, field-based environment.
- Strategic, innovative, commercially aware (shows understanding of sales and finance processes).
- Planning, prioritization and organizational ability.
- Strong analytical ability (analyze sales and customer data).
- Street smart. Know what's going on in the streets – understand all groups of people, what every type of person has to deal with daily and know how to act around them.
- Self-aware and able to adapt communication, presentation and professional appearance according to audience and scene. Excellent communication, active listening skills and the ability to negotiate.
- Ability to work flexible hours (including nights and weekends).
- Basic working knowledge of IOS and MS Office
- University degree preferred (Business, Marketing or similar)
- English (Spoken and Written)
- Travel 60-70%
Looking for something else?
- Type any country, city, state...
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
From the World of Red Bull
Protect yourself from recruitment scams.
All legitimate Red Bull job opportunities are published on jobs.redbull.com. If you receive a suspicious email or message, we recommend not responding and checking our Fraud Warning page for further information.