Our LocationsSwitzerland
Red Bull launched in Switzerland in 1994, 7 years after the first can of Red Bull was sold in Austria in 1987. This created the launch of what was a whole new product category - Energy Drinks.
GLOBAL REACH
175You can find Red Bull in over 175 countries worldwide
PEOPLE
21,000Red Bull employs over 21,000 people around the globe
CANS
14 BillionIn 2025, Red Bull sold over 14 billion cans
Office SpotlightOur offices
Baar

Red Bull Switzerland’s national office is based in central Switzerland, only a few walking steps away from the main train station in Baar (ZG). The office is within good reach from both Zurich and Lucerne and therefore well located in the heart of Switzerland. Our office is modern, contemporary and practically furnished.

Workplace

Our workplaces reflect the brand culture: creative spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the office, across Switzerland and around the world; facilities that support our daily lives and communal areas where we come together to socialize and celebrate.

Red BullGiving Wings to People and Ideas

Showcasing our local heroes, events and projects

Local Projects

The World of Red Bull is filled with adventure, culture, sports, and innovation. Everything Red Bull does is localized, unique, and delivers on the mission to Give Wings to People and Ideas.

Run with thousands of people worldwide at the same time. 100% of your entry fee goes directly to research that will help to find a cure for spinal cord injury.

Red Bull Basement is a global call to action empowering students to develop bold new ideas and implement tech solutions that will make a meaningful impact on their campuses and possibly the world.

At the Red Bull Media World at the Verkehrshaus der Schweiz in Luzern you can experience media with all your senses. Here you are able to explore all the possibilities modern media technology has to offer

The Red Bull Gaming World by Logitech G is located at the Verkehrshaus der Schweiz in Luzern. Here we host regularly Gaming events.

Red Bull The Edge is an innovative climbing experience that combines the physical experience with the visual view of the Matterhorn thanks to VR technology. The immersive experience opened in Lucerne in summer 2021.

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