Area On Premise Manager
PURPOSE OF THE JOB
The Area On Premise Manager is responsible for the On Premise volume and the development of the brand in the assigned region by leading the musketeers in an effective way, and by managing and optimizing the available resources, in order to achieve Business Plan objectives. The AOPM trains and develops the Musketeers permanently to secure a high performing team.
Areas that play to your strengths
All the responsibilities we'll trust you with:
- Assume and live the Red Bull OP Culture. Creation of “kindred spirits”.
- Being brand ambassador in front the Musketeers and the On Premise network.
- Monitoring image standards within the Musketeer team regarding the brand premium values of Red Bull.
- Fluent communication and know-how exchange with his/her Musketeers and the National On Premise Manager.
- Permanent teamwork with other On Premise Regional Managers.
- Securing and optimizing the relation with all regional business units, especially Off Premise and Culture in the region.
- Ensures availability, premium On Premise activation and High 5 execution at third party and Red Bull events.
- Attendance on key 3rd party and Red Bull events.
- Monitor customer incentives by searching the profitability of all invitations.
- Planning and continuously developing of her/his area in the regional business plan. Secure the implementation of the national business plan in the region.
- Manage team to drive horizontal and vertical growth by putting the national On Premise strategy into practice. Permanently searching for new opportunities and securing the existing ones.
- Setup a proper route planning to secure perfect outlet coverage in the respective area.
- Builds and maintains relationships with key On Premise partners in the assigned area.
- Ownership of the regional On Premise budget in relation with the national business Plan.
- Keeping records of all Musketeer activities in the region. Fulfilment of reports dead lines.
- Compile and reports of competitors activity in the region.
- Development of the regional On Premise marketing strategy together with the National On Premise Marketing Manager and putting it into practice.
- Locate offset financial contribution with added value solutions to main accounts which build long term credibility & partnership.
- Set up and execute the regional training plan for the Musketeer team.
- Responsible for conducting training sessions with the team towards desired outcome.
- Coaching and training of Musketeers on the job based on observed strengths and opportunities. Spends a minimum of four days a week in the field with his/her Musketeers.
- Seek out and engages continuously potential qualified candidates that best fit Musketeer job description.
- Screen Applicants based on resume and referrals, ask relevant questions during interview process.
- Assess Candidates on both substantive answers to interview questions as well as overall communication and sales skills and presentation.
Your areas of knowledge and expertise
that matter most for this role:
- EDUCATION AND QUALIFICATIONS
- University – Bachelor’s degree preferred (business, marketing or similar).
- EXPERIENCE
- Recommended 3-4 years sales experience with a strong track record of success.
- Recommended 2-3 years of management experience (in the On Premise beverage industry is a plus).
- Strong On Premise industry knowledge, contacts and experience in “the scene”.
- KNOWLEDGE AND SKILLS
- Strong analytical, planning and financial skills.
- Clear understanding of markets, sales & distribution, competitor activity, consumer behaviour in FMCG context
- Fluent in written and spoken English.
- Very high negotiation and communication skills.
- Fully understands and embraces the musketeer profile.
- Must be proficient in EDV (Word, Excel, Power Point, etc.).
- Travel 50-60%
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